Editor’s Picks
AI startups emerge to plug security holes in GenAI apps
Every upside in tech has a downside too. We’re seeing this in cybersecurity, where AI is helping detect and thwart attacks. But cybercriminals are also using advancements in AI to launch more sophisticated attacks that are harder to detect and more dangerous. The rise of generative AI in 2023 coincided with a whopping 78% increase […]
A Startup’s Handbook To All Things PR
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
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Pay it FWD: Ashwin Ramasamy can’t switch off
Only a few can match his intensity and focus. And it is these standards that have helped him redefine himself as a founder. One of the reasons Ashwin is adored across our community is how he discovered true value in SGX.
Breaking the $10M ARR Barrier: Strategies and Challenges from SaaSBoomi’s GTM Roundtable
When you’re scaling, the playbook that got you to $1 million in ARR is not the one that will get you to $10 million. Growth teams must adapt and learn constantly to avoid hitting a wall. Here’s the scoop.
Pay it FWD: The quiet leadership of Aastha Sharma
Some leaders often grab the oxygen from a room, but not her. In her leadership qualities, I saw someone who could shrink the room when she spoke and grow it when others did.
AI will eat services
Today, software is a tool to enhance productivity, but with AI models, softwa®e will do the work. What happens when a model can do most of the work of an accountant, lawyer, or doctor? It changes the market for software to the market for “work”.
Pay it FWD: The metamorphosis of Sachin Bhatia
SGX is on its sixth edition and Sachin has laid most of the groundwork for it. However, Sachin’s involvement has grown larger than SGX within SaaSBoomi. Here’s the story of his metamorphosis.
Shekhar Kirani – On being an AI company, thinking BIG and NOT shying away from pivoting
Shekhar leveraged his many decades of nurturing startups experience and generously shared insights on a broad set of ideas. This blog tries to capture the key messages that resonate with startups.
Pay it FWD: Dheeraj Pandey has gone fishing
There are those that will give you advice and then there are some who will guide you and build out an answer with you. Dheeraj Pandey is the latter and it’s this spirit of generosity that sets him apart.
It’s time to curate a platform for leaders
We envision this sub-community to be more than just a platform. It is a dynamic space where passionate SaaS leaders with a shared vision will band together.
Breaking the $10M ARR Barrier: Strategies and Challenges from SaaSBoomi’s GTM Roundtable
When you’re scaling, the playbook that got you to $1 million in ARR is not the one that will get you to $10 million. Growth teams must adapt and learn constantly to avoid hitting a wall. Here’s the scoop.
Pay it FWD: The quiet leadership of Aastha Sharma
Some leaders often grab the oxygen from a room, but not her. In her leadership qualities, I saw someone who could shrink the room when she spoke and grow it when others did.
AI will eat services
Today, software is a tool to enhance productivity, but with AI models, softwa®e will do the work. What happens when a model can do most of the work of an accountant, lawyer, or doctor? It changes the market for software to the market for “work”.
A Startup’s Handbook To All Things PR
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
Customer Marketing: A New Frontier in SaaS Marketing
Yasasree Nerayanuri is the Vice President – Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr. In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! ?
The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage
? Learn how to stand out as a startup in the world of content overload, how to build a content strategy to go from 0 to 1 in Content Marketing from someone who’s on top of the content game (Top 25 women in Content APAC, CMS Content Mogul, LinkedIn50). Here’s BTS E6 for you with […]
Getting SaaS pricing right – Part 2
This episode is a continuation of Getting SaaS pricing Part-1 , where Arvind and Varun bump it up a notch. In Part 1, we talked about how to figure out your pricing model in the early stages of product building and the common pitfalls of failing to get pricing iteratively right. In Part 2, we discuss key features of a pricing plan […]
Getting SaaS pricing right – Part 1
In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other’s brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for your business keeping […]
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Founder & Director, Veris
Two’s Company, Three’s a Rocketlane!
Once upon a time, three greenhorns dared to tread on the tricky lanes of entrepreneurship and friendship. Over the next one-and-a-half decades, the trio engineered the roads with bricks of love, cement of trust, and concrete of commitment.
Churn, Learn & Capillary
After years of high-octane drive, a brash young man accidentally discovers that he is not the big daddy in the room. The self-realisation sets him and Capillary on a transformation path.
Treadmill, InVideo & the Gully Boy
Whenever life threw a sucker punch at Sanket Shah, he valiantly bounced back. Reason? The founder is not afraid to die on a treadmill. This is grit…
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