Going Global: GTM Strategy & Competitive Advantage

Curated by

Aastha Sharma

Founder & Director, Veris

Tactical takeaways and go-to-market lessons from Founders who have tread remarkable paths.

Latest

Blog Diversity

From investment banking to SaaS: A founder’s journey

“In Her Shoes” is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talk to these amazing women about their unique perspectives, challenges, and experiences that shape their career, and their leadership journey. Stay tuned for more in this series! 

Ramita Rajaa & Sumithra Gopalakrishnan
Blog Marketing

 The do’s and don’ts of cross-border GTM

This article first appeared as a LinkedIn post. Founders are on the move. Especially those building software-as-a-service (SaaS) companies. Over the years, we’ve seen several SaaS ideas take root and grow into large, valuable businesses. And we find that the one area all founders want to understand better is their go-to-market strategy.  At Lightspeed India’s […]

Dev Khare
Blog Product

This is electricity. There was a before and there’s an after.

After the spurt in cloud-driven SaaS from 2015, the software industry is undergoing another seismic shift with the capabilities of Generative AI (GenAI), fueled by billions of dollars invested in creating Large Language Models (LLMs). While companies like OpenAI building the infrastructure layer made AI the buzz this year, vast opportunities for innovators of all […]

Malavika Velayanikal
Blog Product

AI for India SaaS and what it means

I recently found myself in a room full of SaaS founders discussing the risks that generative AI (GenAI) poses for their companies. I couldn’t help but wonder how, as an industry, we’ve spent so much time talking about how AI is going to replace humans, how GenAI is going to throw people off their jobs […]

Ashwini Asokan
Blog Sales

Selling in the US: Why Market Discovery Matters

This article was originally published on Limitless. Before a founder starts the journey to achieve product-market fit, they need to build conviction in the market. The best way to achieve this is through constant interaction with stakeholders and fine-tuning the ideal customer profile. Simply put, market discovery is a way to find out whether or […]

Srikrishnan Ganesan
Blog Operations

When should you first think about going global

This article was originally published on Limitless. Indian founders are on global journeys, and that means finding and perfecting product-market fit in different geographies. It is akin to navigating through different roads and cultural structures, physically and metaphorically. But before they begin to think of PMF, a more fundamental question is when to start planning […]

Rohit Choudhary
Blog Chapters – United States

SaaSBoomi: Parallel runway for SaaS entrepreneurs

This article was originally posted on Maneesh’s Substack. I first learnt the widespread spirit of volunteering among American public in 2001-02 when my business partner Robert Levine (ex-MD Deutsche Bank) warned me before joining me at SENA Systems that he will not be able to travel on Tuesdays unless it’s an emergency. He was an […]

Maneesh Bhandari 
Blog Chapters – Bengaluru

Putting down roots #ScaledFoundersRetreat

It took me a minute to take my eyes off the banyan tree. There it stood, strong and silent. Its roots were everywhere, snaking deep into the ground and cascading from the branches. What was once a dot-sized seed has turned into this spectacular provider of shade today, so grounded and yet so linked. It […]

Avinash Raghava
Blog Product

How to think about building GenAI products: Reimagining Problem-Solving

Watching 100 million users adopt ChatGPT within a few months of launch has put undue pressure on SaaS founders to reinvent the wheel. We need to ask ourselves if what drives our business is the tech stack or the problem being solved. For most products, users don’t care about what tech stack is being used, […]

Nivedha Venkatesh
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