BTS Marketing S1 E6
💡 Learn how to stand out as a startup in the world of content overload, how to build a content strategy to go from 0 to 1 in Content Marketing from someone who’s on top of the content game (Top 25 women in Content APAC, CMS Content Mogul, LinkedIn50).
Here’s BTS E6 for you with Akshatha Kamath (Head of Content Marketing, MoEngage) hosted by Arvind Parthiban and Varun Shoor.
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Key take aways:
4:04 The Evolution of the Org Chart
6:32 Content Creation Mix
8:46 Org Chart – Content Team
10:53 Customer content & Vertical content
12:51 OKRs and KPIs for Marketing Org
13:54 Content Metrics
16:10 Overall Marketing Team Structure
24:34 Content Cadence
26:05 Practice of Listening to Sales
30:39 Earned Media by World Economic Forum, NewYork Times, and Forbes
37:36 Thought Leadership Content Team
38:49 Thought Leadership Pillars
39:25 Data Stories
43:40 Magic of combining Product Marketing + Content Marketing
46:24 Standing out as a startup in the world of information overload
54:11 Your One Marketing Challenge
54:45 Rapid Fire
Happy watching!
Bonus:
Don’t miss the Insight Cards hidden inside the episode.
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