Editor’s Picks
Vision for AI in India
AI is the dawn of the second machine age. We are moving on from intelligent human beings operating dumb machines to intelligent machines doing the work for humans. Winners in AI are being defined by a mix of GPU Access, amount of data scraped, research done and models created before regulation kicks in, and a head-start in the market.
New world order and advantage India
As we prepare for SaaSBoomi Annual ’25, one question comes to the centre. How much of the content should be about AI? We had differing opinions. We then ran a survey with founders. The verdict was that 90% of the content should be about AI and how to understand the opportunities. There was also a fear of missing out and the apprehensions about what this transition could mean to our companies.
AI’s Human Opportunity: India’s Path to $100B in AI-First SaaS
The AI transformation sweeping through enterprise software isn’t merely a technological shift – it’s a business model revolution disguised as a technology upgrade.
At its heart lies a tectonic shift in how software creates value for businesses, as the traditional paradigm of software-as-a-service gives way to something far more powerful: “service-as-software.”
A Startup’s Handbook To All Things PR
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
Latest
FWD: Arvind Parthiban’s never-ending journey
Arvind’s ambition has been to scale his company and replicate his father’s impact on the lives of those he worked with. That was his true north star.
Pay it FWD: The understated genius of Georgie Paul
An exceptional designer, kind-hearted and generous with his time. His commitment to supporting founders in our community is unparalleled!
Embracing the Beginner’s Mindset: The Next Chapter for India’s SaaS & AI Ecosystem
The world moves faster than ever. AI rewrites the rules. While opportunities expand daily, uncertainty grows. The world has its skeptics, but our ecosystem will figure this out—as we always have. The Power of Starting Fresh
My SGx journey: More than just a program, a family
At the very first day of the bootcamp, something caught my eye. There was this one group. They were ridiculously happy to see each other, taking a ton of pictures, and having the time of their lives. I remember thinking: How do they know each other so well? And why are they SO happy to see each other?
A Force of Revival ?
In the past weeks, I have collectively met at least 600 founders, with over 90% of them talking about their AI advantage. The quick pivots and adaptability in motion showcase the resilience and disruption-proof mindset of our startup ecosystem—something that inspires SaaSBoomi to do even more in 2025.
Dashtoon: Building the YouTube of Comics in a Trillion-Dollar Entertainment Market
A new storytelling revolution is afoot—one driven by AI, powered by creativity, and championed by an Indian startup, Dashtoon. Here’s how Dashtoon has uncovered this hidden market and positioned itself at the heart of a $32 billion opportunity.
Pay it FWD: Vishal Virani, a diamond in the rough
Vishal is all about hard work. While building his product, he reached out to people across the ecosystem for advice on raising capital. In that search, we connected. Our first call was striking.
Pay it FWD: Chaitanya Chokkareddy, the champion of Hyderabad
Chaitanya is not just about his achievements; he believes in uplifting others. In the past few years, he has transformed himself into a pillar in our community, and his empathy is a cornerstone of his success.
Pay it FWD: The understated genius of Georgie Paul
An exceptional designer, kind-hearted and generous with his time. His commitment to supporting founders in our community is unparalleled!
Embracing the Beginner’s Mindset: The Next Chapter for India’s SaaS & AI Ecosystem
The world moves faster than ever. AI rewrites the rules. While opportunities expand daily, uncertainty grows. The world has its skeptics, but our ecosystem will figure this out—as we always have. The Power of Starting Fresh
My SGx journey: More than just a program, a family
At the very first day of the bootcamp, something caught my eye. There was this one group. They were ridiculously happy to see each other, taking a ton of pictures, and having the time of their lives. I remember thinking: How do they know each other so well? And why are they SO happy to see each other?
Dashtoon: Building the YouTube of Comics in a Trillion-Dollar Entertainment Market
A new storytelling revolution is afoot—one driven by AI, powered by creativity, and championed by an Indian startup, Dashtoon. Here’s how Dashtoon has uncovered this hidden market and positioned itself at the heart of a $32 billion opportunity.
A Startup’s Handbook To All Things PR
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]
Customer Marketing: A New Frontier in SaaS Marketing
Yasasree Nerayanuri is the Vice President – Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr. In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! ?
The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage
? Learn how to stand out as a startup in the world of content overload, how to build a content strategy to go from 0 to 1 in Content Marketing from someone who’s on top of the content game (Top 25 women in Content APAC, CMS Content Mogul, LinkedIn50). Here’s BTS E6 for you with […]
Getting SaaS pricing right – Part 2
This episode is a continuation of Getting SaaS pricing Part-1 , where Arvind and Varun bump it up a notch. In Part 1, we talked about how to figure out your pricing model in the early stages of product building and the common pitfalls of failing to get pricing iteratively right. In Part 2, we discuss key features of a pricing plan […]
Getting SaaS pricing right – Part 1
In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other’s brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for your business keeping […]
Curated by
Founder & Director, Veris
Two’s Company, Three’s a Rocketlane!
Once upon a time, three greenhorns dared to tread on the tricky lanes of entrepreneurship and friendship. Over the next one-and-a-half decades, the trio engineered the roads with bricks of love, cement of trust, and concrete of commitment.
Churn, Learn & Capillary
After years of high-octane drive, a brash young man accidentally discovers that he is not the big daddy in the room. The self-realisation sets him and Capillary on a transformation path.
Treadmill, InVideo & the Gully Boy
Whenever life threw a sucker punch at Sanket Shah, he valiantly bounced back. Reason? The founder is not afraid to die on a treadmill. This is grit…
We curate the best articles, interviews, podcasts, and videos we think will help you grow your SaaS business.
You also get alerted to the latest SaaSBoomi content by subscribing to our newsletter.A Force of Revival ?
In the past weeks, I have collectively met at least 600 founders, with over 90% of them talking about their AI advantage. The quick pivots and adaptability in motion showcase the resilience and disruption-proof mindset of our startup ecosystem—something that inspires SaaSBoomi to do even more in 2025.
Ecosystem Partners
