This article was originally published on Limitless. Before a founder starts the journey to achieve product-market fit, they need to build conviction in the market. The best way to achieve this is through constant interaction with stakeholders and fine-tuning the ideal customer profile. Simply put, market discovery is a way to find out whether or […]

This article was originally published on Limitless. Indian founders are on global journeys, and that means finding and perfecting product-market fit in different geographies. It is akin to navigating through different roads and cultural structures, physically and metaphorically. But before they begin to think of PMF, a more fundamental question is when to start planning […]

Some of us think that Outbound marketing is dead and have given up on it. Many of us still do outbound marketing but are not sure how to make it feel natural and not look like a spammy outreach. Even for me, as an inbound marketer at heart, I believe content is the King. But […]

India’s startup ecosystem has a marketing problem. Here’s how it can be fixed. Over the last decade, Indian entrepreneurs have done a phenomenal job of transforming the way India is seen by the tech world. While our engineering and technical prowess has never been in question, for a long time, we’ve been in the shadow […]

As part of the ongoing SaaSBoomi Annual OnAir 2021, Jen Abel, Co-founder & Partner, JJellyfish, walks us through a go to market strategy for early-stage founders looking to expand to the US. Jen emphasizes repeatedly that the US market is completely different from the Indian market, so the right strategy can be the differentiator between […]

A startup is a dream for many – most often that dream is to spot a problem, build a product, find a few customers, raise funds, and have a successful life with media coverage… you get the drift. However, if you have been around the startup ecosystem for a while, you’d know that this dream […]