I was hosting a session on branding for the startup accelerator Uppekha when I had the conversation that made me write this essay. “How many of you are using Notion mainly for writing and sharing documents?” I’d asked. Quite a few founders said they were. “And how many of you use Dropbox to store things?” […]
The fundamental law of economics dictates that the creation of similar products saturates the market. The producers would reduce the price to attract consumers and improve the business. There’s a need to stand out by creating differentiation. However, very few companies focus on design in creating a design as a USP and for a great […]