This article first appeared as a LinkedIn post. Founders are on the move. Especially those building software-as-a-service (SaaS) companies. Over the years, we’ve seen several SaaS ideas take root and grow into large, valuable businesses. And we find that the one area all founders want to understand better is their go-to-market strategy.  At Lightspeed India’s […]

Numbers in their absolute form are just meaningless digits. But, when sliced and diced with context, they can tell stories of growth, slowdown, success, misfires, efficiencies, challenges, and whatnot. Coming from a consulting background, Siva Rajamani is someone who has lived most of his career with numbers. He is currently the Co-founder and CEO of […]

As a product company owner, wouldn’t you want your product to be on its own and bring in customers and revenue eventually? Guess we would like to. You would be aware of one of the business methodologies for product companies, i.e., Product-led growth (PLG). To put it simply, we can imagine it  as a GTM […]

SETTING THE STAGE  It was Summer’s first break. She was skipping around her backyard with her puppy in tow when she stopped for a moment below the tree to look up at the beaming sun. That’s when a lemon hit her on the head. She chanced upon her Eureka moment and decided to make, well, […]

India’s startup ecosystem has a marketing problem. Here’s how it can be fixed. Over the last decade, Indian entrepreneurs have done a phenomenal job of transforming the way India is seen by the tech world. While our engineering and technical prowess has never been in question, for a long time, we’ve been in the shadow […]

The internet is rife with advice on when startups must hire their first marketer. “When you have too many ideas and need an expert filter”, “When you need to keep pace with your competitors” are some pieces of advice commonly given to startup founders who aren’t necessarily marketing specialists. Fair advice, but a little dated. […]

Users nowadays want to be self-educated about products, so that they can explore, understand, purchase and use the self-serve product on their own. However, some products require human assistance at one or more of these stages. POSist is a cloud-based restaurant technology platform that falls in this category. Sakshi Tulsian, together with her co-founder Ashish […]

Lockdown, webinars, virtual meetings, and boredom by metrics. That’s what the last 56 days have been for me. Amid all this, I have also been enjoying solving jigsaw puzzles and getting acquainted with Peppa Pig and her family with my daughter, and not to forget adding the disinfectant to the water while mopping the floor! […]

This highly interactive session was conducted virtually at SaaSBoomi Growth and covered all the concern areas about how to build a Marketing Stack. I am a volunteer, and I have tried to capture the leading thoughts. In the year 2011, there were 150 Marketing tools available from which a user could buy. Cut to 2019 and we […]