The article was first published on TechCrunch Software as a service is one of the most important sectors in tech today. While its transformative potential was quite clear before the pandemic, the sudden pivot to distributed workforces caused interest in SaaS products to skyrocket as medium and large enterprises embraced digital and remote sales processes, […]

How do you take business decisions? If you are like most founders and business leaders you think logically, look at data, and try to have a structure that can be replicated for future decisions. But decision-making need not always follow this structured approach. In this session titled A dialog on Intuition : Unlocking our True […]

As an investor, what do we look for and how do we evaluate new SaaS opportunities? The Indian SaaS industry has seen tremendous growth over the past decade and is uniquely positioned to take advantage of the multi-billion-dollar global opportunity leveraging its wide base of skilled engineering talent and capital efficiency in product development and […]

How to structure your engineering-product org for faster delivery Would you spend 25% of your first fundraise on one hire?  How about returning your first cheque from your first client just because you know they do not fit your product? And when that cheque is for $100,000?  These are just some of the high-risk but, […]

This is the first of a series of interviews we are doing for SaaSBoomi.  The premise is simple: We ask some of our most successful entrepreneurs the three mistakes they made when starting up—the ones they would like to revisit and perhaps change. The intent is to learn from the mistakes our successful entrepreneurs have […]

Sparsh Gupta is the co-founder at Wingify, a SaaS-based A/B testing company. Its flagship product is the VWO (Visual Website Optimizer), used by 4K+ clients spread across 90 countries. Together with Paras Chopra, Sparsh founded Wingify in 2009 and has bootstrapped it to $23 million in Annual Recurring Revenue (ARR). With Wingify, Sparsh and Paras […]

The extended lockdown imposed by governments worldwide has birthed the idea of working remotely or commonly called — the Work From Home (WFH) model. A New Normal has been established and the adaption has been remarkably fast for employees and their employers. Now, with the lockdown being lifted in a staggered manner, depending on the […]

We are a six-people company, and we use more than Forty different SaaS tools. For a new startup in the startup desert landscape, funds are like water — they’re essential commodities which must not be used until you get to the next oasis. Everything you do to conserve your funds increases your chances of getting […]

When the bottom got unhinged during the Global Financial Crisis of 2008 (GFC), a new framework saw the light of day, and the acronym VUCA rapidly gained currency to punctuate business conversations. And now, “we have a VUCA Playbook”, as Girish Mathrubootham, the Founder & CEO of Freshworks says during his tete-a- tete (read Outliers Podcast) with […]