As part of the ongoing SaaSBoomi Annual OnAir 2021, Jen Abel, Co-founder & Partner, JJellyfish, walks us through a go to market strategy for early-stage founders looking to expand to the US. Jen emphasizes repeatedly that the US market is completely different from the Indian market, so the right strategy can be the differentiator between […]

Sudheer Koneru wanted to retire by the age of 40. Instead, he is building and leading India’s first beauty and wellness unicorn Zenoti.  The journey began with his hunt for software to manage administrative functions like payroll, finances, HR for his chain of seven spas. When he couldn’t find the right solution, he did the […]

The internet is rife with advice on when startups must hire their first marketer. “When you have too many ideas and need an expert filter”, “When you need to keep pace with your competitors” are some pieces of advice commonly given to startup founders who aren’t necessarily marketing specialists. Fair advice, but a little dated. […]

This highly interactive session was conducted virtually at SaaSBoomi Growth and covered all the concern areas about how to build a Marketing Stack. I am a volunteer, and I have tried to capture the leading thoughts. In the year 2011, there were 150 Marketing tools available from which a user could buy. Cut to 2019 and we […]