A group of people working together to assemble office furniture—a simple enough task, but when the group is the newly-forged team of a newly-launched startup, something as simple as putting together furniture gets infused with profound meaning. In fact, it can be the freshly sowed seeds of organisational culture—getting things done and not waiting around […]
It was at the end of our 2020 edition that the moment that defines SaaSBoomi for me happened. This was before the pandemic, remember, and all of us were actually there, in person — founders, volunteers, everyone. It was around 5 pm, and the evening breezes from the sea were just starting to arrive when […]