Starting Up

Blog Diversity

From investment banking to SaaS: A founder’s journey

“In Her Shoes” is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talk to these amazing women about their unique perspectives, challenges, and experiences that shape their career, and their leadership journey. Stay tuned for more in this series! 

Ramita Rajaa & Sumithra Gopalakrishnan
Blog Product

A brick-by-brick path to a winning product — Founding lessons from Shekhar Kirani

Starting from scratch, the tech exec-turned-VC shares a tactical guide on how to think about founding, product, and funding There are more questions than answers in the run-up to and during the early stages of founding a company. Founders have many ideas they could pursue and several different approaches they take. The only way to […]

Avinash Raghava
Blog Marketing

What’s all the fluff about – A messaging masterclass by Vikram Bhaskaran

SETTING THE STAGE  It was Summer’s first break. She was skipping around her backyard with her puppy in tow when she stopped for a moment below the tree to look up at the beaming sun. That’s when a lemon hit her on the head. She chanced upon her Eureka moment and decided to make, well, […]

Shuvedha Subramaniam
Blog Build

Amazing stories and startups from Bhopal, Indore, and Surat

I’m writing this piece from a beautiful café in Bhopal, amidst lush greenery, butterflies, and chirping sounds of birds. This café is very special as all the stuff here is organic, with the farm right next to it. It’s always a pleasure to receive hospitality in an emerging city. You get to meet interesting people […]

Avinash Raghava
Blog Chapters - Chennai

Story of Building a billion-dollar bootstrapped startup

We all know the importance of solving customer pain points for product success but doing so in a B2B product is even more crucial. However, the devil lies in the detail.  Anybody can solve high-level problems but it’s those who target the nuances of the problem who succeed. And Saravana Kumar, Founder & CEO,, […]

Shweta Mishra
Blog Management

Ideas do not make successful companies, solutions do: Ritesh Arora, Co-founder & CEO, BrowserStack

It took Ritesh Arora and his long-time college friend Nakul Aggarwal 7 years and 25 ideas to stumble on the winner – BrowserStack. And that was when he realized that great ideas do not make great products or successful companies; it’s about solving your target customer’s problems.  In this session of SaaSBoomi Annual OnAir 2021, […]

Shweta Mishra
Blog Operations

Planning for failures in your startup journey

A startup is a dream for many – most often that dream is to spot a problem, build a product, find a few customers, raise funds, and have a successful life with media coverage… you get the drift. However, if you have been around the startup ecosystem for a while, you’d know that this dream […]

Vipul Mishra
Blog Growth

Serial entrepreneur Ankur Joshi on building a bootstrapped, sustainable and global SaaS startup

Ankur Joshi had a treasure chest of entrepreneurial experience to dip into when he decided to start up again in 2018. He had run three ventures, notably a QSR chain RushHrs, and a B2B e-commerce marketplace Blaez, and had held a senior role at Tapzo. But when he launched Nuclei, which has gone on to […]

Radhika P Nair
Blog Finance

Demystifying the evaluation process

As an investor, what do we look for and how do we evaluate new SaaS opportunities? The Indian SaaS industry has seen tremendous growth over the past decade and is uniquely positioned to take advantage of the multi-billion-dollar global opportunity leveraging its wide base of skilled engineering talent and capital efficiency in product development and […]

Aditya Gurunath Systla & Maneesh Menon