As a product company owner, wouldn’t you want your product to be on its own and bring in customers and revenue eventually? Guess we would like to. You would be aware of one of the business methodologies for product companies, i.e., Product-led growth (PLG). To put it simply, we can imagine it  as a GTM […]

Over the last decade, there has been a tremendous change in how people use and buy the software. Starting from the early days of Salesforce to the increasingly growing SaaS ecosystem of 2021, customers have been demanding the consumerization of SaaS products. With an increase in tech-savviness among the general audience, buyers are preferring to […]

If Nemesh Singh, Founder & CEO, Appointy India, were given a time machine, he would want to go back 21 years, when he started his entrepreneurial journey, and change a couple of things. In this session for SaaSBoomi Annual 2021 OnAir, curated be Varun Shoor, Founder and CEO, Kayako, Nemesh shares how he has bootstrapped […]

The Product-Led Growth conference was an eye-opening exploration of the concepts that fuel business success through a Product-Led growth strategy. The conference was split into segments featuring industry experts and tech leaders that are driving success through Product-centric Go-To-Market methods. Girish Mathrubootham, CEO and Founder of Freshworks, was introduced to share his insights on “The […]

Three men walk into a bar. The barman tells them, “If you can give me an idea that can drastically improve the odds of new breweries succeeding in India, I’ll give you free beer forever.” The first man said, “Brewing chops is getting better in India, but most breweries are still struggling to land their […]