Product-led Growth in an AI-driven SaaS Economy
A deeper dive into the importance of PLG in the modern SaaS landscape and how to implement a successful AI-driven PLG Strategy.
Product Positioning Strategies in SaaS: What you should be doing in 2024!
Your guide to navigate the the intricacies of product positioning in SaaS with actionable insights to capture market share.
The Why, What, and How of Product-Led Growth Strategy: A Cheat Sheet
Over the last decade, there has been a tremendous change in how people use and buy the software. Starting from the early days of Salesforce to the increasingly growing SaaS ecosystem of 2021, customers have been demanding the consumerization of SaaS products. With an increase in tech-savviness among the general audience, buyers are preferring to […]
Building Products that Sell Themselves: Journey of Appointy from Bhopal to Boston
If Nemesh Singh, Founder & CEO, Appointy India, were given a time machine, he would want to go back 21 years, when he started his entrepreneurial journey, and change a couple of things. In this session for SaaSBoomi Annual 2021 OnAir, curated be Varun Shoor, Founder and CEO, Kayako, Nemesh shares how he has bootstrapped […]
Understanding the Fundamentals of Product Led Growth
The Product-Led Growth conference was an eye-opening exploration of the concepts that fuel business success through a Product-Led growth strategy. The conference was split into segments featuring industry experts and tech leaders that are driving success through Product-centric Go-To-Market methods. Girish Mathrubootham, CEO and Founder of Freshworks, was introduced to share his insights on “The […]
A SaaS Future with Product as the Epicentre
Three men walk into a bar. The barman tells them, “If you can give me an idea that can drastically improve the odds of new breweries succeeding in India, I’ll give you free beer forever.” The first man said, “Brewing chops is getting better in India, but most breweries are still struggling to land their […]
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You also get alerted to the latest SaaSBoomi content by subscribing to our newsletter.How product-market fit changes between India and the US
Entrepreneurs find themselves looking at a very different market when they decide to go from India to the US. The path to PMF is poles apart in the two geographies. As are the market, customers, and sales cycles. Three founders who have gone through the motions talk about key strategies that help. The larger India-US startup corridor that exists is an ecosystem founders can turn to and learn from.
Making your product work while you are asleep – The PLG Way
As a product company owner, wouldn’t you want your product to be on its own and bring in customers and revenue eventually? Guess we would like to. You would be aware of one of the business methodologies for product companies, i.e., Product-led growth (PLG). To put it simply, we can imagine it as a GTM […]
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