“Whether you’re talking to other founders or looking up books and blogs, they teach you the wrong thing when it comes to vertical SaaS. They made me commit a lot of mistakes. Even investors are not able to give you the proper advice because they’re usually working on horizontal SaaS… We are now a billion-dollar-plus-valued […]

A few weeks ago, a friend approached me. He was anxious and at a crossroads. A competitor had come in to acquire his company and the conversation seemed serious.  The story of this founder’s friend started three months ago when the competitor called him and asked if he would be open to being acquired. My […]

An old friend worked hard for years and launched his SaaS product. It was a high-quality product, so he got the initial few sign-ups. But, the business barely moved after that. It was almost as if his product was invisible. And to an extent, it was.  The product description on his website reads like this: […]

The what and the why behind SaaSBoomi Growth 2022 In the last few years, the Indian SaaS ecosystem has come farther and faster than our anticipations in our quest to become a ‘product nation’. In this time, we’ve seen a plethora of world-class product offerings solving complex business problems for customers across the globe. To […]