Struggling with making ‘remote’ work for your startup? Find out what other founders have done to make it work for them
What a time for the Matrix Resurrections movie to have come out! Right in the midst of a global event that has left many of us wondering if we are living in a boring, but nevertheless scary, version of The Matrix-like dystopian simulation. Simulation or not, we are definitely seeing a real-life mass experiment play […]
Demystifying the evaluation process
As an investor, what do we look for and how do we evaluate new SaaS opportunities? The Indian SaaS industry has seen tremendous growth over the past decade and is uniquely positioned to take advantage of the multi-billion-dollar global opportunity leveraging its wide base of skilled engineering talent and capital efficiency in product development and […]
The 3 mistakes of my startup, with Srikrishnan Ganesan of Rocketlane
This is the first of a series of interviews we are doing for SaaSBoomi. The premise is simple: We ask some of our most successful entrepreneurs the three mistakes they made when starting up—the ones they would like to revisit and perhaps change. The intent is to learn from the mistakes our successful entrepreneurs have […]
AMA with Sparsh Gupta: Crafting Success with New SaaS Product Category
Sparsh Gupta is the co-founder at Wingify, a SaaS-based A/B testing company. Its flagship product is the VWO (Visual Website Optimizer), used by 4K+ clients spread across 90 countries. Together with Paras Chopra, Sparsh founded Wingify in 2009 and has bootstrapped it to $23 million in Annual Recurring Revenue (ARR). With Wingify, Sparsh and Paras […]
Understanding the Fundamentals of Product Led Growth
The Product-Led Growth conference was an eye-opening exploration of the concepts that fuel business success through a Product-Led growth strategy. The conference was split into segments featuring industry experts and tech leaders that are driving success through Product-centric Go-To-Market methods. Girish Mathrubootham, CEO and Founder of Freshworks, was introduced to share his insights on “The […]
The making of the product-tech backbone of a SaaS start-up
From guarding the mindspace of developers against the harsh realities of a cash-strapped world to giving brilliant jerks a polite go-by, the dos and don’ts for a surging start-up are one too many. At SaaSBoomi Build, builders of great products and developers of sparkling tech had much to say. In the hustle-filled early days of SaaS […]
Our SaaS Stack and how we got almost every tool for free
We are a six-people company, and we use more than Forty different SaaS tools. For a new startup in the startup desert landscape, funds are like water — they’re essential commodities which must not be used until you get to the next oasis. Everything you do to conserve your funds increases your chances of getting […]
What every startup founder needs to learn from Star Trek
A stoic, calm, logical, level-headed character, seldom shaken by emotions… working with a charismatic, headstrong, passionate, emotional character wildly popular among his folk… It doesn’t require genius to guess that I’m describing the iconic duo Spock and Captain Kirk. For the uninitiated, these two are protagonists of Star Trek, one of the most culturally-influential media […]
The Rise of Indian SaaS — Wired for Growth
The building blocks of a good software product and an ecosystem that works, are quite similar; both need different pieces to come together and deliver results, no matter how diverse their backgrounds are. The foundation of India’s SaaS industry has been a combination of software products, platforms, combined with the transcending power of delivering software […]
Ecosystem Partners
