Since early 2020, we’ve been busy strengthening the SaaS ecosystem through a new personalized coaching program called SaaSBOOMi SGx. So far, more than 15 young companies have been nurtured and shaped by seasoned entrepreneurs who founded the program. They have played mentors to these eager mentees and shared with them their years of learning, wisdom, […]

Numbers in their absolute form are just meaningless digits. But, when sliced and diced with context, they can tell stories of growth, slowdown, success, misfires, efficiencies, challenges, and whatnot. Coming from a consulting background, Siva Rajamani is someone who has lived most of his career with numbers. He is currently the Co-founder and CEO of […]

SETTING THE STAGE  It was Summer’s first break. She was skipping around her backyard with her puppy in tow when she stopped for a moment below the tree to look up at the beaming sun. That’s when a lemon hit her on the head. She chanced upon her Eureka moment and decided to make, well, […]

This is a piece based on SaaSBoomi’s trip to the valley. The learnings here are extracted from seven roundtables, a few walks, countless orders of beer, wine, and coffee, and one-on-one conversations with the most ambitious founders in the world. For part one of this piece, click here. When Sunil Thomas moved to the US to set up CleverTap in […]

What it truly means to be an entrepreneur in a highly complex world As the rules of the world change, so do the rules of entrepreneurship. In his keynote address at SaaSBoomi Growth 2022, Dhiraj Rajaram, Founder and CEO of Mu Sigma, addresses the issue of what it truly means to be an entrepreneur in […]

What a time for the Matrix Resurrections movie to have come out!  Right in the midst of a global event that has left many of us wondering if we are living in a boring, but nevertheless scary, version of The Matrix-like dystopian simulation. Simulation or not, we are definitely seeing a real-life mass experiment play […]

Entrepreneurship is a difficult and lonely journey—a truism if ever there was one!  Many of us wear our invisible scars acquired on the battlefield of entrepreneurship as badges of honor. This is such an intrinsic part of startup culture, all over the world and not just in India, that we never stop to question this […]

The article was first published on TechCrunch Software as a service is one of the most important sectors in tech today. While its transformative potential was quite clear before the pandemic, the sudden pivot to distributed workforces caused interest in SaaS products to skyrocket as medium and large enterprises embraced digital and remote sales processes, […]

How do you take business decisions? If you are like most founders and business leaders you think logically, look at data, and try to have a structure that can be replicated for future decisions. But decision-making need not always follow this structured approach. In this session titled A dialog on Intuition : Unlocking our True […]