“In Her Shoes” is our newest series where we attempt to bring the spotlight onto women who are killing it in the SaaS industry! We talk to these amazing women about their unique perspectives, challenges, and experiences that shape their career, and their leadership journey. Stay tuned for more in this series! 

It took me a minute to take my eyes off the banyan tree. There it stood, strong and silent. Its roots were everywhere, snaking deep into the ground and cascading from the branches. What was once a dot-sized seed has turned into this spectacular provider of shade today, so grounded and yet so linked. It […]

As Capillary turns 15, I am reminded of a story from my childhood. This story is over 2,000 years old but it resonates with me every day. When the water in the pond began to diminish, the frogs that lived in it had two choices. Stay in familiar waters and wait for the rain, or […]

While these immortal lines from Charles Dickens can apply to many things at any age, they seem particularly apt for India SaaS in 2023. We are now at a liminal moment in time – a period of transformative transition. 2021 and the first half of 2022 were the halcyon days for Indian SaaS startups – […]

In the fast-paced ever-changing world of startups, it is tempting to see corporate governance as a “necessary evil” – an overhead which impedes progress – but the truth of the matter is that good governance can be a powerful lever for value creation.

SaaSBoomi, the world’s largest pay-it-forward SaaS community, today launches a new initiative to specifically address the problem of minority sections of founders feeling isolated and excluded. PULSE (Promoting Unity, Leadership, and a Stronger Ecosystem through diversity, equity, and inclusion) is a structured program to bring underrepresented founders into the fold, involve them in activities, and […]

It’s time to write a new chapter They say that you can learn a lot about a person by observing their behavior in a group setting. Let’s take the example of a group photo snapped at the end of an event. Some people gravitate right to the center — people who are boisterous, gregarious, and […]

Dear SaaS Founders, The idea of a community for SaaS founders by SaaS Founders came together in 2018 between Girish, Suresh, Krish, Manav, and Avinash (read the genesis story here) resulting in the not-for-profit foundation “SaaSBOOMi”. Looking back, SaaSBOOMi’s growth has been more than spectacular in the last 5 years and it exceeded the community’s […]

We launched Bugasura.io in Product Hunt last month. We became the #1 Product of the day on November 23. This was magical. I have felt ‘wow’ about those who got there and thought we were not there yet. This is a feeling many entrepreneurs have. I kept pitching and pitching Bugasura everywhere and people would […]