We launched Bugasura.io in Product Hunt last month. We became the #1 Product of the day on November 23. This was magical. I have felt ‘wow’ about those who got there and thought we were not there yet. This is a feeling many entrepreneurs have. I kept pitching and pitching Bugasura everywhere and people would […]

(Photo caption: L to R – Netcore Cloud Group CEO Kalpit Jain, Unbxd founders Pavan Sondur and Prashant Kumar, Netcore Cloud CHRO Bhavana Jain and founder Rajesh Jain.) To build for India first or the US straight away? How do you time your move to the US market? What can you do to survive and […]

We’re heading into choppy waters. The BVP Nasdaq emerging cloud index, Emcloud, is down 56% in the last year, compared to 30% for Nasdaq overall. The median revenue growth rate for the companies in the index has dipped below 30%. The Accel 2022 Euroscape report paints an equally gloomy outlook. Revenue multiples for public SaaS […]

As a product company owner, wouldn’t you want your product to be on its own and bring in customers and revenue eventually? Guess we would like to. You would be aware of one of the business methodologies for product companies, i.e., Product-led growth (PLG). To put it simply, we can imagine it  as a GTM […]

When I was making plans to fly to the US, I was enthused but a little tentative. Do they even need SaaSBoomi there? There exists SaaStr, which is extremely popular and has a large cohort of founders from across the world. But as I’ve learnt over the years, effort is never in vain. Worst case […]

We all know the importance of solving customer pain points for product success but doing so in a B2B product is even more crucial. However, the devil lies in the detail.  Anybody can solve high-level problems but it’s those who target the nuances of the problem who succeed. And Saravana Kumar, Founder & CEO, Kovai.co, […]

It took Ritesh Arora and his long-time college friend Nakul Aggarwal 7 years and 25 ideas to stumble on the winner – BrowserStack. And that was when he realized that great ideas do not make great products or successful companies; it’s about solving your target customer’s problems.  In this session of SaaSBoomi Annual OnAir 2021, […]

Once you have matured in the Indian market and things are running on autopilot, it’s time to look for growth levers in other geographies. But the question is which path should you take – look east to Southeast Asia or west towards the US? This is a question that plagues many founders and so we […]

As part of the ongoing SaaSBoomi Annual OnAir 2021, Jen Abel, Co-founder & Partner, JJellyfish, walks us through a go to market strategy for early-stage founders looking to expand to the US. Jen emphasizes repeatedly that the US market is completely different from the Indian market, so the right strategy can be the differentiator between […]