It’s 2024, and selling to enterprises has never been more challenging. Our recent Playbook Roundtable unpacks lessons learned and dives into a deeper understanding of what’s evolved in the Enterprise Market.

Modern business software is built on a constraint that no longer exists. With AI, the entire structure is being re-examined.

With nearly 15 years of work experience straddling between developing and executing organizational projects, the true test came with one of the biggest transitions that occurred on my career timeline – the transition from B2C to B2B SaaS.  After spending 7 years in the ‘female-powered’ consumer-facing side of the beauty & lifestyle industry, many questioned […]

In the first part of this Founder’s Playbook, we looked at some of the hard choices Zenoti made to win in the US market and eventually become a category leader in enterprise SaaS for the wellness industry. One of the hardest calls was to keep its sales and product people focused on a specific vertical, […]

SaaSBoomi recently hosted an offline Ask Me Anything (AMA) session in Ahmedabad on enterprise sales with Dhruvil Sanghvi, founder and CEO of LogiNext. The AMA focused on building a roadmap to navigate the competitive US landscape for small and medium-sized businesses.  1. The Cosmic Quest: Defining Your Target Universe The session kicked off with a […]

Disprz raised a bridge round of funding in January this year to go to the next level of scaling its AI-powered learning management and upskilling platform for enterprises. This will bring new challenges in hiring and internationalization. But for CEO and co-founder Subramanian Viswanathan, the inflection point for hiring came between 2019 and 2020, when […]

The second edition of the much-awaited Bootcamp for Indian Enterprise SaaS Startups is back this year scheduled for 30th August in Bangalore. SaaSBoomi Enterprise is here and we couldn’t be more excited. SaaSBoomi Enterprise (earlier known as SaaSe) is a one-day, invite-only bootcamp for promising enterprise software businesses with $1M ARR, who aspire to reach […]

Ankur Joshi had a treasure chest of entrepreneurial experience to dip into when he decided to start up again in 2018. He had run three ventures, notably a QSR chain RushHrs, and a B2B e-commerce marketplace Blaez, and had held a senior role at Tapzo. But when he launched Nuclei, which has gone on to […]

Founders are on the move. Especially those building software-as-a-service (SaaS) companies. Over the years, we’ve seen several SaaS ideas take root and grow into large, valuable businesses. And we find that the one area all founders want to understand better is their go-to-market strategy.  At Lightspeed India’s Enterprise GTM social in Menlo Park, in partnership […]