In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other’s brains to go deeper into topics that are pertinent to founders and marketeers.
They explore the various aspects of designing the perfect pricing plan for your business keeping in mind various aspects such as the product, the perceived value, the market segment, the industry and the buyer persona.
Listen on as they explore pricing strategies of various companies who’ve done it right from the get-go and others who’ve got it right through trial and error, in effect showcasing how setting a pricing plan for your SaaS product may not always be the simplest or most straightforward exercise.
Happy watching and listening!
Cheers! ?
