This article was originally published on Limitless. Before a founder starts the journey to achieve product-market fit, they need to build conviction in the market. The best way to achieve this is through constant interaction with stakeholders and fine-tuning the ideal customer profile. Simply put, market discovery is a way to find out whether or […]
I was recently chatting with one of my new team mates, Sudarsan (@artfuldev) at Rocketlane. We were discussing about how start-ups evolve, and eventually the conversation came to : Why does Atlassian say they “unleash the potential of every team”, or AirBnB say “we help create a world where you can belong anywhere”? It’s not […]