How to Build Your Marketing Stack — A Primer from #SaaSBOOMi Growth
This highly interactive session was conducted virtually at SaaSBoomi Growth and covered all the concern areas about how to build a Marketing Stack. I am a volunteer, and I have tried to capture the leading thoughts. In the year 2011, there were 150 Marketing tools available from which a user could buy. Cut to 2019 and we […]
Returning To Our Offices — the New Normal: Opening-Up 1.0
The extended lockdown imposed by governments worldwide has birthed the idea of working remotely or commonly called — the Work From Home (WFH) model. A New Normal has been established and the adaption has been remarkably fast for employees and their employers. Now, with the lockdown being lifted in a staggered manner, depending on the […]
Hit the Reset Button and Activate Survival Mode
When the bottom got unhinged during the Global Financial Crisis of 2008 (GFC), a new framework saw the light of day, and the acronym VUCA rapidly gained currency to punctuate business conversations. And now, “we have a VUCA Playbook”, as Girish Mathrubootham, the Founder & CEO of Freshworks says during his tete-a- tete (read Outliers Podcast) with […]
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