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Shweta Mishra

Independent consultant, i Tech creations

By Shweta Mishra

Blog Finance

Investors look at just two numbers – ARR and ARR growth, says Dave Kellogg

SaaS companies are growing faster than ever, spurred by the COVID-19-induced digital adoption globally. Amidst rapid growth, founders often find it hard to track growth correctly. The major bottleneck here is deciding on the right metrics to measure and devising the appropriate framework. Dave Kellogg, ex CEO Host Analytics, ex-SVP/GM of Salesforce Service Cloud, ex-CEO MarkLogic, […]

Shweta Mishra
Blog Product

Building Products that Sell Themselves: Journey of Appointy from Bhopal to Boston

If Nemesh Singh, Founder & CEO, Appointy India, were given a time machine, he would want to go back 21 years, when he started his entrepreneurial journey, and change a couple of things. In this session for SaaSBoomi Annual 2021 OnAir, curated be Varun Shoor, Founder and CEO, Kayako, Nemesh shares how he has bootstrapped […]

Shweta Mishra
Blog Growth

Southeast Asia Expansion Playbook for Founders Looking to Launch a New Geo

Once you have matured in the Indian market and things are running on autopilot, it’s time to look for growth levers in other geographies. But the question is which path should you take – look east to Southeast Asia or west towards the US? This is a question that plagues many founders and so we […]

Shweta Mishra
Blog Build

AMA with Sparsh Gupta: Crafting Success with New SaaS Product Category

Sparsh Gupta is the co-founder at Wingify, a SaaS-based A/B testing company. Its flagship product is the VWO (Visual Website Optimizer), used by 4K+ clients spread across 90 countries. Together with Paras Chopra, Sparsh founded Wingify in 2009 and has bootstrapped it to $23 million in Annual Recurring Revenue (ARR). With Wingify, Sparsh and Paras […]

Shweta Mishra
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