The UAE Playbook: A new frontier for India SaaS
Recently, I was in Dubai, a city that embodies ambition and innovation. My mission was twofold: meeting with Veris customers and advocating for SaaSBoomi’s initiative, Qafila. This initiative is designed to help Indian founders establish a base in the GCC. The trip was a whirlwind of insights and reflections.
What B2B SaaS marketing can learn from the B2C world
With nearly 15 years of work experience straddling between developing and executing organizational projects, the true test came with one of the biggest transitions that occurred on my career timeline – the transition from B2C to B2B SaaS. After spending 7 years in the ‘female-powered’ consumer-facing side of the beauty & lifestyle industry, many questioned […]
The story of Qafila: From idea to impact
My story with Qafila kicked off with a pretty casual chat. I’m Aastha Sharma, co-founder of Veris & a passionate SaaSBoomi volunteer. I was brainstorming how to dip our toes into the Middle East, a region that was popping up on our radar; thanks to some early interest.
The Countdown to SaaSBoomi Annual is on!
As the founder of Veris, a SaaS platform in the enterprise space, I have had the privilege of being a part of SaaSBoomi – a dynamic and rapidly growing community of SaaS entrepreneurs, managed by volunteers from across India, many of whom are founders themselves. A Gathering of Industry Experts Each year, the SaaSBoomi Annual […]