Investors look at just two numbers – ARR and ARR growth, says Dave Kellogg
SaaS companies are growing faster than ever, spurred by the COVID-19-induced digital adoption globally. Amidst rapid growth, founders often find it hard to track growth correctly. The major bottleneck here is deciding on the right metrics to measure and devising the appropriate framework. Dave Kellogg, ex CEO Host Analytics, ex-SVP/GM of Salesforce Service Cloud, ex-CEO MarkLogic, […]
Sales <> Marketing: Let There Be Conflict
Lockdown, webinars, virtual meetings, and boredom by metrics. That’s what the last 56 days have been for me. Amid all this, I have also been enjoying solving jigsaw puzzles and getting acquainted with Peppa Pig and her family with my daughter, and not to forget adding the disinfectant to the water while mopping the floor! […]
Why it is never too early to hire a marketer for your startup
The internet is rife with advice on when startups must hire their first marketer. “When you have too many ideas and need an expert filter”, “When you need to keep pace with your competitors” are some pieces of advice commonly given to startup founders who aren’t necessarily marketing specialists. Fair advice, but a little dated. […]
Demystifying the evaluation process
As an investor, what do we look for and how do we evaluate new SaaS opportunities? The Indian SaaS industry has seen tremendous growth over the past decade and is uniquely positioned to take advantage of the multi-billion-dollar global opportunity leveraging its wide base of skilled engineering talent and capital efficiency in product development and […]
Ecosystem Partners
