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Selling in the US: Why Market Discovery Matters
This article was originally published on Limitless. Before a founder starts the journey to achieve product-market fit, they need to build conviction in the market. The best way to achieve this is through constant interaction with stakeholders and fine-tuning the ideal customer profile. Simply put, market discovery is a way to find out whether or […]
Srikrishnan Ganesan
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MRR 06 November 2020
Let Your Product Lead the Way
Two Jewish men, Mark Levine, 56, and Michael Dubin, 33, met at a party in 2010. They griped about the steep price of razor blades – thanks to the unnecessary features, expensive packaging, advertising expenses, and store overheads. That coupled with the inconvenient buying process, they realised that they had spotted a problem worth shaving off. Dubin […]
Sadhana Balaji