BTS Marketing S1 E7
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform.
In this episode Arvind Parthiban explores all things PR for a startup with Aakriti.
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Here are the key take aways.
2:55 How PR agencies work?
6:13 PR’s impact on Cost of Acquisition & Valuation
8:55 Directly reaching out to the media v/s working with a PR agency
10:20 The Why now & Who cares factors
12:51 Right time to start PR
17:40 Breaking down PR : Signalling
19:50 Trendjacking
20:20 How do you consistently get covered in the press?
25:17 PR for Organic Lead generation
27:30 Levers of PR
31:32 How do you measure PR
37:55 How to work with PR agencies the best way?
42:22 Biggest peeve in PR
42:38 Favourite PR agency
43:31 Favourite PR hack
43:41 Top 3 media information sources
44:10 One advice to startup founders
Happy watching!
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