{"id":11547,"date":"2021-09-19T06:28:00","date_gmt":"2021-09-19T06:28:00","guid":{"rendered":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?post_type=reports&#038;p=11547"},"modified":"2026-01-20T08:52:07","modified_gmt":"2026-01-20T08:52:07","slug":"saas-landscape-report-bkp","status":"publish","type":"reports","link":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/","title":{"rendered":"Shaping India&#8217;s SaaS LandScape"},"content":{"rendered":"\n<section class=\"wp-block-group report-sec-1\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">Shaping India&#8217;s SaaS LandScape<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Built in India. Built for the world.<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">About<\/h5>\n\n\n\n<p>The last 5 years have seen a whirlwind of world-class products solving for global customers &amp; an unprecedented influx of capital. With opportunities abound in the flourishing SaaS landscape, the question remains about the size of this opportunity. Where does it stand &amp; how do we make the most of it? This report uncovers the building blocks &amp; the opportunities in the future of SaaS.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Buy the Book<\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.slideshare.net\/SocialSaaSBOOMi\/saasboomi-saas-landscape-report-2021\" target=\"_blank\" rel=\"noopener noreferrer\">Preview of the report<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/saasboomifoundation.myinstamojo.com\/product\/2214183\/shaping-indias-saas-landscape\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buy the report<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/SaaS-Report-old.jpg\" alt=\"\" class=\"wp-image-14095\" style=\"width:583px;height:583px\"\/ loading=\"lazy\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/SaaS-Report-old.jpg 1000w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/SaaS-Report-old-768x768.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n<div class=\"block-spacer\"\r\n  style=\"--desktop: 120px;--tablet: px;--mobile: px;\"\r\n  data-editorcontent=\"Desktop: 120px Tablet: px; Mobile: px;\">\r\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-group report-section-about\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><!-- Block section-header etarts here -->\r\n<div class=\"block-section-header\">\r\n\t<p class=\"header4\">\r\n\t\tWhat&#8217;s in the report?\t<\/p>\r\n<\/div>\r\n<!-- Block section-header ends here -->\r\n\n\n<div class=\"block-spacer\"\r\n  style=\"--desktop: 32px;--tablet: 16px;--mobile: 16px;\"\r\n  data-editorcontent=\"Desktop: 32px Tablet: 16px; Mobile: 16px;\">\r\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Of the $3-trillion global enterprise IT and communications spending market, software, including software as a service (SaaS) constituted $600 billion in 2020, growing at 7-8% per year \u2013almost twice as fast as the overall market. Indian SaaS companies have been gaining ground by building for the world from India.<br><br>Indian SaaS companies now generate $2-3 billion in revenues each year and have earned about 1% of the global market. If they reach their full potential, it can generate annual revenues of $50-$70 billion by 2030 and win 4-6% of the global market \u2013 a value-creation opportunity of $500 billion to $1 trillion.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The last five years have seen a whirlwind of world-class products solving for global customers, creating new product categories &amp; an unprecedented influx of capital.<br><br>With opportunities abound, the questions remain about the size of this opportunity? Where does it stand &amp; how do we make the most of it? This report uncovers the building blocks &amp; the opportunities in the road ahead.<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"block-spacer\"\r\n  style=\"--desktop: 32px;--tablet: 16px;--mobile: 16px;\"\r\n  data-editorcontent=\"Desktop: 32px Tablet: 16px; Mobile: 16px;\">\r\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/imojo.in\/1FA9KEx\" target=\"_blank\" rel=\"noopener noreferrer\">Buy the report<\/a><\/div>\n<\/div>\n\n\n<div class=\"block-spacer\"\r\n  style=\"--desktop: 80px;--tablet: 40px;--mobile: 40px;\"\r\n  data-editorcontent=\"Desktop: 80px Tablet: 40px; Mobile: 40px;\">\r\n<\/div>\n\n<!-- Block report-highlights etarts here -->\r\n<div class=\"block-report-highlights col-3\">\r\n\t\t\t<div class=\"header-section\">\r\n\t\t\t<p>\r\n\t\t\t\tInsights into India&#8217;s flourishing SaaS landscape\t\t\t<\/p>\r\n\t\t<\/div>\r\n\t\t<div class=\"highlight-section\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/\" class=\"single-highlight normal\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-div normal\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"805\" height=\"455\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/10bulb.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/10bulb.jpg 805w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/10bulb-768x434.jpg 768w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/ loading=\"lazy\" >\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"details\">\r\n\t\t\t\t\t\t<h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t<p># Indian SaaS unicorns<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"single-highlight normal\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-div normal\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"805\" height=\"455\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/150plus.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/150plus.jpg 805w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/150plus-768x434.jpg 768w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/ loading=\"lazy\" >\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"details\">\r\n\t\t\t\t\t\t<h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t<p>Indian SaaS companies having&gt;$1M in ARR<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"single-highlight normal\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-div normal\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"805\" height=\"455\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/2-6bn.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/2-6bn.jpg 805w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/2-6bn-768x434.jpg 768w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/ loading=\"lazy\" >\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"details\">\r\n\t\t\t\t\t\t<h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t<p>Combined revenue of pure-play SaaS companies in India<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"single-highlight normal\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-div normal\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"805\" height=\"455\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/4bn.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/4bn.jpg 805w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/4bn-768x434.jpg 768w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/ loading=\"lazy\" >\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"details\">\r\n\t\t\t\t\t\t<h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t<p>Total VC Investments in Indian SaaS companies in the last 5 years<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"single-highlight normal\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-div normal\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"805\" height=\"455\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/30plus.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/30plus.jpg 805w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/30plus-768x434.jpg 768w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/ loading=\"lazy\" >\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"details\">\r\n\t\t\t\t\t\t<h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t<p>Revenue growth rate of Indian SaaS industry over 2018-20<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"single-highlight normal\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-div normal\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"805\" height=\"455\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/40k.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/40k.jpg 805w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/40k-768x434.jpg 768w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/ loading=\"lazy\" >\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"details\">\r\n\t\t\t\t\t\t<h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t<p># People employed by indian Pure-play SaaS companies<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n<\/div>\r\n<!-- Block report-highlights ends here -->\r\n\n\n<div class=\"block-spacer\"\r\n  style=\"--desktop: 80px;--tablet: 40px;--mobile: 40px;\"\r\n  data-editorcontent=\"Desktop: 80px Tablet: 40px; Mobile: 40px;\">\r\n<\/div>\n\n<!-- Block report-highlights etarts here -->\r\n<div class=\"block-report-highlights\">\r\n\t\t\t<div class=\"header-section\">\r\n\t\t\t<p>\r\n\t\t\t\tInside &#8211; Key Trends about the SaaS Future\t\t\t<\/p>\r\n\t\t<\/div>\r\n\t\t<div class=\"highlight-section\">\r\n\t\t\t\t\t\t\t<div class=\"single-highlight normal\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-div auto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"801\" height=\"451\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/market-opportunity-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/market-opportunity-2.jpg 801w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/market-opportunity-2-768x432.jpg 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/ loading=\"lazy\" >\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"details\">\r\n\t\t\t\t\t\t<h4>\r\n\t\t\t\t\t\t\tSaaS ecosystem could drive $500B market opportunity\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t<p>Software (and specifically SaaS) is the most attractive technology segment driving ~50% of the value creation while comprising only 20% of enterprise tech spending<\/p>\n<p>7 SaaS domains could be core drivers of a $500B market opportunity (by 2025)<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"single-highlight normal\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-div auto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"801\" height=\"451\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/potential-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/potential-2.jpg 801w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/potential-2-768x432.jpg 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/ loading=\"lazy\" >\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"details\">\r\n\t\t\t\t\t\t<h4>\r\n\t\t\t\t\t\t\tSaaS ecosystem has the potential to create $1 trillion in value\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t<p>Indian SaaS ecosystem has the potential to create $1 trillion in value and nearly half a million jobs by 2030<\/p>\n<p>Indian SaaS ecosystem is well positioned in multiple areas e.g., Developer Tools &amp; Vertical specific software<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"single-highlight normal\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-div auto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"801\" height=\"451\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/reinvention-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/reinvention-2.jpg 801w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/reinvention-2-768x432.jpg 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/ loading=\"lazy\" >\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"details\">\r\n\t\t\t\t\t\t<h4>\r\n\t\t\t\t\t\t\tA reinvention of go-to-market\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t<p>Favorable environment for Indian SaaS companies \u2013 digital go-to-market, ability to cost effectively engage customers post-sale and privileged domain expertise<\/p>\n<p>Reinvent go-to-market for digital (especially enterprise), and excel in product (product management, design, ops and engineering)<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"single-highlight normal\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-div auto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"801\" height=\"451\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/growth-rate-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/growth-rate-2.jpg 801w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/growth-rate-2-768x432.jpg 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/ loading=\"lazy\" >\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"details\">\r\n\t\t\t\t\t\t<h4>\r\n\t\t\t\t\t\t\tSaaS ecosystem\u2019s growth rate could double\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t<p>Historically, most Indian SaaS companies have been systemically underinvesting in growth compared to global and Indian leaders<\/p>\n<p>Growth rate of Indian SaaS ecosystem could double as they pivot to driving high growth over medium\/long term instead of focusing on immediate profitability<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"single-highlight normal\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-div auto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"801\" height=\"451\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/grow10x-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/grow10x-2.jpg 801w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/grow10x-2-768x432.jpg 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/ loading=\"lazy\" >\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"details\">\r\n\t\t\t\t\t\t<h4>\r\n\t\t\t\t\t\t\tSaaS startups could grow by 10x\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t<p>Indian SaaS ecosystem could scale talent by 3-6x, SaaS start-ups could grow by 10x and could attract 3-4x of current funding levels<\/p>\n<p>5 key imperatives for Indian SaaS ecosystem<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n<\/div>\r\n<!-- Block report-highlights ends here -->\r\n\n\n<div class=\"block-spacer\"\r\n  style=\"--desktop: 80px;--tablet: 40px;--mobile: 40px;\"\r\n  data-editorcontent=\"Desktop: 80px Tablet: 40px; Mobile: 40px;\">\r\n<\/div>\n\n<!-- Block report-highlights etarts here -->\r\n<div class=\"block-report-highlights\">\r\n\t\t\t<div class=\"header-section\">\r\n\t\t\t<p>\r\n\t\t\t\tIn the news:\t\t\t<\/p>\r\n\t\t<\/div>\r\n\t\t<div class=\"highlight-section\">\r\n\t\t\t\t\t\t\t<div class=\"single-highlight center\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-div auto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"805\" height=\"455\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/bloomberg.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/bloomberg.jpg 805w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/bloomberg-768x434.jpg 768w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/ loading=\"lazy\" >\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"details\">\r\n\t\t\t\t\t\t<h4>\r\n\t\t\t\t\t\t\tIndia\u2019s software-as-a-service industry could reach $1 trillion in value&#8230;.\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-07-07\/india-s-saas-firms-may-be-worth-1-trillion-by-2030-report-says?utm_source=google&amp;utm_medium=bd&amp;cmpId=google\" target=\"_blank\" rel=\"noopener noreferrer\">Read more \u27f6<\/a><\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"single-highlight center\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-div auto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"805\" height=\"455\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/economic-times.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/economic-times.jpg 805w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/economic-times-768x434.jpg 768w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/ loading=\"lazy\" >\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"details\">\r\n\t\t\t\t\t\t<h4>\r\n\t\t\t\t\t\t\tThe report by SaaSBOOMi and McKinsey noted Indian SaaS providers&#8230;\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/economictimes.indiatimes.com\/tech\/information-tech\/indias-saas-space-can-create-1-trillion-in-value-by-2030\/articleshow\/84206394.cms\" target=\"_blank\" rel=\"noopener noreferrer\">Read more \u27f6<\/a><\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"single-highlight center\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-div auto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"805\" height=\"455\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/yourstory.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/yourstory.jpg 805w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/yourstory-768x434.jpg 768w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/ loading=\"lazy\" >\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"details\">\r\n\t\t\t\t\t\t<h4>\r\n\t\t\t\t\t\t\tThe report by SaaSBOOMi and McKinsey noted Indian SaaS providers&#8230;\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/yourstory.com\/2021\/07\/indian-saas-industry-can-create-1-trillion-in-valu\/amp\" target=\"_blank\" rel=\"noopener noreferrer\">Read more \u27f6<\/a><\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n<\/div>\r\n<!-- Block report-highlights ends here -->\r\n\n\n<div class=\"block-spacer\"\r\n  style=\"--desktop: 80px;--tablet: 40px;--mobile: 40px;\"\r\n  data-editorcontent=\"Desktop: 80px Tablet: 40px; Mobile: 40px;\">\r\n<\/div>\n\n<!-- Block section-header etarts here -->\r\n<div class=\"block-section-header\">\r\n\t<p class=\"header4\">\r\n\t\tAbout the \u201cShaping India\u2019s SaaS Landscape\u201d Report\t<\/p>\r\n<\/div>\r\n<!-- Block section-header ends here -->\r\n\n\n<div class=\"block-spacer\"\r\n  style=\"--desktop: 32px;--tablet: 16px;--mobile: 16px;\"\r\n  data-editorcontent=\"Desktop: 32px Tablet: 16px; Mobile: 16px;\">\r\n<\/div>\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Anchored by Manav Garg, the founder, and CEO of Eka, and aided by inputs from leading SaaS founders, VCs and ecosystem enablers, \u201cShaping India\u2019s SaaS Landscape\u201d is a comprehensive report that captures and synthesizes information from over 40 Indian SaaS startups to throw light on the growth of SaaS startups in India, their growth potential, the Indian ecosystem\u2019s role in it, and what these SaaS startups need to do to capture a greater share of the global market.<br><br>This report was developed by SaaSBoomi, which led to a comprehensive two-month effort to build a perspective on the future of the SaaS landscape in India. McKinsey &amp; Company as the knowledge partner helped with independent third-party research and analysis. NASSCOM as the supporting partner assisted with community outreach and expert analysis.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>We are thankful for the support, guidance, and dedication of the SaaSBoomi Steering Committee and SaaSBoomi member companies. In particular, we would like to acknowledge the contributions of Girish Mathrubootham, Krish Subramanian, Mohit Bhatnagar, Sangeeta Gupta, and Shekhar Kirani. We would also like to thank Eight Roads, Sequoia, Nexus Venture Partners, B Capital Group, Accel Partners, Westbridge Capital, Tiger Global, and Microsoft for their valuable inputs.<br><br>A special acknowledgment is due to Avinash Raghava and the entire SaaSBoomi team for their efforts and contributions<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"block-spacer\"\r\n  style=\"--desktop: 32px;--tablet: 16px;--mobile: 16px;\"\r\n  data-editorcontent=\"Desktop: 32px Tablet: 16px; Mobile: 16px;\">\r\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/imojo.in\/1FA9KEx\" target=\"_blank\" rel=\"noopener noreferrer\">Buy the report<\/a><\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Shaping India&#8217;s SaaS LandScape Built in India. Built for the world. About The last 5 years have seen a whirlwind of world-class products solving for global customers &amp; an unprecedented influx of capital. With opportunities abound in the flourishing SaaS landscape, the question remains about the size of this opportunity. Where does it stand &amp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14098,"template":"","report_category":[142],"class_list":["post-11547","reports","type-reports","status-publish","has-post-thumbnail","hentry","report_category-report"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shaping India&#039;s SaaS LandScape - BoomiAI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shaping India&#039;s SaaS LandScape - BoomiAI\" \/>\n<meta property=\"og:description\" content=\"Shaping India&#8217;s SaaS LandScape Built in India. Built for the world. About The last 5 years have seen a whirlwind of world-class products solving for global customers &amp; an unprecedented influx of capital. With opportunities abound in the flourishing SaaS landscape, the question remains about the size of this opportunity. Where does it stand &amp; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/\" \/>\n<meta property=\"og:site_name\" content=\"BoomiAI\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T08:52:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/SaaS-report-2021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1601\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/\",\"url\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/\",\"name\":\"Shaping India's SaaS LandScape - BoomiAI\",\"isPartOf\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/SaaS-report-2021.jpg\",\"datePublished\":\"2021-09-19T06:28:00+00:00\",\"dateModified\":\"2026-01-20T08:52:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/#primaryimage\",\"url\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/SaaS-report-2021.jpg\",\"contentUrl\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/SaaS-report-2021.jpg\",\"width\":1601,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shaping India&#8217;s SaaS LandScape\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/#website\",\"url\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/\",\"name\":\"SaaSBoomi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shaping India's SaaS LandScape - BoomiAI","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Shaping India's SaaS LandScape - BoomiAI","og_description":"Shaping India&#8217;s SaaS LandScape Built in India. Built for the world. About The last 5 years have seen a whirlwind of world-class products solving for global customers &amp; an unprecedented influx of capital. With opportunities abound in the flourishing SaaS landscape, the question remains about the size of this opportunity. Where does it stand &amp; [&hellip;]","og_url":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/","og_site_name":"BoomiAI","article_modified_time":"2026-01-20T08:52:07+00:00","og_image":[{"width":1601,"height":900,"url":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/SaaS-report-2021.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/","url":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/","name":"Shaping India's SaaS LandScape - BoomiAI","isPartOf":{"@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/#primaryimage"},"image":{"@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/SaaS-report-2021.jpg","datePublished":"2021-09-19T06:28:00+00:00","dateModified":"2026-01-20T08:52:07+00:00","breadcrumb":{"@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/#primaryimage","url":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/SaaS-report-2021.jpg","contentUrl":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/SaaS-report-2021.jpg","width":1601,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/reports\/saas-landscape-report-bkp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/"},{"@type":"ListItem","position":2,"name":"Shaping India&#8217;s SaaS LandScape"}]},{"@type":"WebSite","@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/#website","url":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/","name":"SaaSBoomi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/reports\/11547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/reports"}],"about":[{"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/types\/reports"}],"author":[{"embeddable":true,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":34,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/reports\/11547\/revisions"}],"predecessor-version":[{"id":26678,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/reports\/11547\/revisions\/26678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/media\/14098"}],"wp:attachment":[{"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/media?parent=11547"}],"wp:term":[{"taxonomy":"report_category","embeddable":true,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/report_category?post=11547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}