{"id":2401,"date":"2024-06-05T06:03:00","date_gmt":"2024-06-05T06:03:00","guid":{"rendered":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?p=2401"},"modified":"2024-06-18T17:44:35","modified_gmt":"2024-06-18T17:44:35","slug":"what-investors-look-out-for-by-dave-kellogg","status":"publish","type":"post","link":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/saas\/finance\/what-investors-look-out-for-by-dave-kellogg\/","title":{"rendered":"Investors look at just two numbers \u2013 ARR and ARR growth, says Dave Kellogg"},"content":{"rendered":"\n<p><a href=\"https:\/\/saasboomi.org\/saas\/growth\/rise-of-indian-saas-wired-for-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">SaaS companies are growing faster than ever<\/a>, spurred by the COVID-19-induced digital adoption globally. Amidst rapid growth, founders often find it hard to track growth correctly. The major bottleneck here is deciding on the right metrics to measure and devising the <a href=\"https:\/\/saasboomi.org\/saas\/marketing\/right-gtm-framework-for-expanding-into-us-market\/\" target=\"_blank\" rel=\"noopener noreferrer\">appropriate framework<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/6563e091f778f98d3dab91baafa9ca0f.tinyemails.com\/9b10a4c389ef69ba1851948f2d4a932c\/c6998ab26a9c286869c26fc9a3f4a48c.html\" target=\"_blank\" rel=\"noreferrer noopener\">Dave Kellogg<\/a>, ex CEO Host Analytics,\u00a0ex-SVP\/GM of Salesforce Service Cloud, ex-CEO MarkLogic, ex-CMO SAP Business Objects, led a <em>SaaSBoomi Annual OnAir<\/em> deep-dive session into two crucial SaaS metrics \u2013 customer acquisition cost (CAC) &amp; net dollar rate (NDR). Dave has a unique perspective on <a href=\"https:\/\/saasboomi.org\/saas\/operations\/arr-fte-as-metric-for-india-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">SaaS metrics<\/a> because he has been both CMO and CEO of SaaS companies for close to two decades and sat on boards of 6.<\/p>\n\n\n\n<p><a href=\"https:\/\/6563e091f778f98d3dab91baafa9ca0f.tinyemails.com\/9b10a4c389ef69ba1851948f2d4a932c\/08c394d9ec5507c99d1d758827f1db32.html\" target=\"_blank\" rel=\"noreferrer noopener\">Jayadevan PK, <\/a>Evangelist, Freshworks for Startups, hosted Dave in this power-packed session, asking all the right questions that plague a SaaS company doing $1 million and up in ARR.<\/p>\n\n\n\n<p>Dave says that any SaaS founder needs to look at only two metrics \u2013 ARR and <a href=\"https:\/\/saasboomi.org\/saas\/growth\/how-to-get-1-million-arr\/\" target=\"_blank\" rel=\"noopener noreferrer\">ARR growth<\/a> \u2013 because those are the two numbers investors look at. All other metrics must support measuring these two. Dave calls SaaS companies a leaky bucket of ARR. He says,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>If you want me to understand how your company is performing, tell me how high is the water level and how fast is it growing.<\/p>\n<\/blockquote>\n\n\n\n<p>Starting with the basic question of whether you should be ARR-focused or MRR-focused, Dave provides awesome insights and actionable steps on important SaaS metrics like CAC, NDR, NPS and more. Watch this video to reinforce your understanding of the SaaS metrics and how you can use them to empower your teams.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SaaSBOOMi Annual 2021 OnAir - Week 6 - Metrics for SaaS Success (Official Video)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NZ9ZAAwlRTM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>SaaS companies are growing faster than ever, spurred by the COVID-19-induced digital adoption globally. Amidst rapid growth, founders often find it hard to track growth correctly. The major bottleneck here is deciding on the right metrics to measure and devising the appropriate framework. Dave Kellogg, ex CEO Host Analytics,\u00a0ex-SVP\/GM of Salesforce Service Cloud, ex-CEO MarkLogic, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40,66,94],"tags":[29,31,61],"chapters":[],"class_list":["post-2401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","category-management","category-leadership","tag-arr","tag-saas-metrics","tag-saas-india"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What SaaS metrics do Investors seek in a high-potential startup?<\/title>\n<meta name=\"description\" content=\"Any SaaS founder needs to look at only two metrics \u2013 ARR and ARR growth \u2013 because those are the two numbers investors look at.\" \/>\n<meta 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