{"id":20804,"date":"2024-05-03T05:08:27","date_gmt":"2024-05-03T05:08:27","guid":{"rendered":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?p=20804"},"modified":"2024-05-06T09:32:07","modified_gmt":"2024-05-06T09:32:07","slug":"book-summary-trajectory-startup-dave-parker-takeaways","status":"publish","type":"post","link":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/saas\/bootstrapped\/book-summary-trajectory-startup-dave-parker-takeaways\/","title":{"rendered":"BookCrunch l 75 &#8211; 90% of startups will fail. You shouldn\u2019t be a statistic"},"content":{"rendered":"\n<p><strong>About the BookCrunch Series: <\/strong><\/p>\n\n\n\n<p><em>Books are great for growth. But you won\u2019t always find time to sift through recommendation lists, pick out the gems, and then read them cover to cover.&nbsp;<\/em><\/p>\n\n\n\n<p><em>That\u2019s why we\u2019ve started with <strong>BookCrunch<\/strong>. We\u2019re going to summarize the best books for SaaS founders and bring you key takeaways that go beyond simple descriptions of what the book is about. It\u2019s<strong> <\/strong>curated and summarized by us for YOU. We hope this series helps you discover new ways of thinking and learn from experts<\/em>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em><strong>\u201cYour idea may be unique, but how you make money isn\u2019t unique. If basic back-of-the-napkin math doesn&#8217;t work, a complex spreadsheet won\u2019t.\u201d<\/strong><\/em><\/p>\n\n\n\n<p>Startups fail for all kinds of reasons, but these failures can teach you bigger lessons especially when they\u2019re caught early on. Here&#8217;s a book that takes you through the granular details &#8211; from fleshing out an idea to finding product market fit. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About the author<\/strong><\/h3>\n\n\n\n<p>Dave Parker is a 5x founder. He\u2019s previously served as Senior VP at UP Global [the parent company of Startup Weekend, which now thrives as part of <a href=\"https:\/\/www.techstars.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Techstars<\/a>]. He\u2019s been instrumental in shaping the early-stage landscape for entrepreneurial support globally with a #GiveFirst ethos.<\/p>\n\n\n\n<p>His book \u2018<a href=\"https:\/\/www.amazon.in\/Trajectory-Ideation-Handbook-Founders-Supporting\/dp\/195329507X\" target=\"_blank\" rel=\"noreferrer noopener\">Trajectory: Startup<\/a>\u2019 fills the gap between post-inspiration and pre-acceleration. Dave&#8217;s ideas chart out the course from ideation to launch and revenue.<\/p>\n\n\n\n<p><strong>This book is for you if you,&nbsp;<\/strong><br>\u2705 Have an idea and aren\u2019t sure if it&#8217;s the next big thing (or not worth pursuing)<br>\u2705 Are navigating the early-stage startup challenges<br>\u2705 Are an organizational leader of accelerators that support startups<br>\u2705 Are an early-stage investor and aren\u2019t sure which business models produce the best returns or how to guide startups<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key ideas in the book:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer development (understanding what your customers need &amp; want at all points of starting\/scaling).&nbsp;<\/li>\n\n\n\n<li>Developing a meaningful plan for your start-up to generate revenue. <\/li>\n\n\n\n<li>Tackling challenges with getting investors, mentors, and critical hires who are interested in what you\u2019re building.&nbsp;<\/li>\n\n\n\n<li>How to ship a product and make your first buck.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Importance of strong ideation&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>The \u2018why &#8211; <\/strong>It\u2019s important to have a rough draft of your vision, mission, and values early on to ensure alignment with your founding team and guide your business forward.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vision: Describe what your company wants to be in the future.&nbsp;<\/li>\n\n\n\n<li>Mission &#8211; Guide your daily activities and what your company does now&nbsp;<\/li>\n\n\n\n<li>Values &#8211;&nbsp; Outline your core beliefs as a founder. This will define the culture you want to set.&nbsp;<\/li>\n\n\n\n<li>Goals &#8211; Detail what you need to accomplish to implement your strategy.&nbsp;<\/li>\n\n\n\n<li>Objectives &#8211; Outline specific actions with timelines&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>Most businesses explain what they do, but lack the \u2018why and how\u2019. <\/em>Simon Sinek\u2019s Book \u201cStart with Why\u201d [Seattle TEDx talk &#8211; How great leaders inspire action]. Watch the video below. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/u4ZoJKF_VuA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Validating your ideas&nbsp;<\/strong><\/h2>\n\n\n\n<p>You\u2019re going to spend a lot of time on your idea &#8211;&nbsp; building the product\/service and eventually growing your company, so it&#8217;s important to make sure the idea is worth it.&nbsp;<\/p>\n\n\n\n<p>Framework to validate your idea before you make the big jump:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can you make money with the idea? (be absolutely clear that your ideas are not a solution looking for a problem)&nbsp;<\/li>\n\n\n\n<li>Is the idea fundable? (Regardless of whether you choose to raise funding or not, you need to understand what makes a fundable company and cultivate the mindset of an investor yourself)&nbsp;<\/li>\n\n\n\n<li>Will you continue to be passionate about this idea? Or will you be bored in a year or two?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Goals: <\/strong><\/h4>\n\n\n\n<p><strong>STRETCH GOALS<\/strong> &#8211; overly ambitious goals that purposefully challenge you\/the team.<\/p>\n\n\n\n<p><strong>SMART GOALS <\/strong>&#8211; <strong>S<\/strong>pecific (well-defined &amp; clear) &#8211; <strong>M<\/strong>easurable (what \u2018achieved\/complete\u2019 means) &#8211; <strong>A<\/strong>greed upon (individual goals lead to team accomplishment) &#8211; <strong>R<\/strong>ealistic&nbsp; (can be accomplished with given time + resources) &#8211; <strong>T<\/strong>ime (reasonable timelines broken down into quarters).&nbsp;<\/p>\n\n\n\n<p>Having 2 sets of goals will keep you focused as well as aligned with your vision of where you want to go with your product\/company.&nbsp;<\/p>\n\n\n\n<p>As you refine your goals + vision &#8211; you will identify skills you may need to improve on.<\/p>\n\n\n\n<p><strong>&nbsp;Identifying and evaluating business ideas:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Frameworks are useful ways to think of ideas. These can be different contexts to view your idea. Eg. Market trends, Problems\/solutions.<\/li>\n\n\n\n<li>Validate ideas by building MVPs that you can put in front of customers&nbsp;<\/li>\n\n\n\n<li>Identify problems + solutions, but also identify where the cash is and who will pay.&nbsp;<\/li>\n\n\n\n<li>Pain pills v\/s Vitamins: Customers are willing to pay anything for a pain pill (eg. Stripe) because they need it. Vitamins are nice to have only if they\u2019re convenient or reasonably priced.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Factors for Startup Success:<\/strong><\/h2>\n\n\n\n<p>Two most common reasons why startups fail &#8211; 1. No market (Failed to build a product that people would use or pay for), or 2. Ran out of cash (time &amp; money to build and launch are unknown or underestimated).&nbsp;<\/p>\n\n\n\n<p>The lesson here on how to <strong>avoid<\/strong> this happening to you\u00a0&#8211; Customer development interviews! Get out there and talk to real potential customers asking if they want the product you\u2019re thinking of building. This will also save you from burning money by building the wrong product.<\/p>\n\n\n\n<p><strong>What makes startups succeed?&nbsp;<\/strong><\/p>\n\n\n\n<p>Factors that determine the success of startups<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Timing<\/li>\n\n\n\n<li>Team &amp; Execution<\/li>\n\n\n\n<li>Idea outlier&nbsp;<\/li>\n\n\n\n<li>Business model&nbsp;<\/li>\n\n\n\n<li>Good &amp; bad markets&nbsp;<\/li>\n\n\n\n<li>Funding<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The single biggest reason why startups succeed, Bill Gross&#039; TED Talk\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mGY_9sFg2qM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Customer-Centric Approach<\/strong><\/h2>\n\n\n\n<p>Creating customer development questions &amp; a process to capture data.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Knowledge of your customers is a competitive advantage. You can\u2019t outsource this.&nbsp;<\/li>\n\n\n\n<li>Ask the <a href=\"https:\/\/tulip.co\/glossary\/five-whys\/#:~:text=Five%20whys%20(5%20whys)%20is,the%20question%20%E2%80%9CWhy%3F%E2%80%9D.\" target=\"_blank\" rel=\"noopener noreferrer\">5 whys<\/a> [Be sure that your follow-up questions are not repetitive, but have the intent to dig deeper]<\/li>\n<\/ul>\n\n\n\n<p><strong>Asking the right questions&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High level to specific&nbsp;<\/li>\n\n\n\n<li>Always note contact info for future feedback&nbsp;<\/li>\n\n\n\n<li>Include questions that can be asked throughout the product development lifecycle (Questions that can help you improve a live product)<\/li>\n\n\n\n<li>Follow-up questions with why or why not&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Ask questions with specific intent:&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Customer segmentation &#8211; so you can understand your existing customers, potential customers &amp; their shared characteristics.<\/li>\n\n\n\n<li>Problem discovery &#8211; so you can validate your hypothesis about a problem or learn about problems your customer faces.&nbsp;<\/li>\n\n\n\n<li>Problem validation &#8211; so you can validate if the customer has the problem you think they have.&nbsp;<\/li>\n\n\n\n<li>Product discovery &#8211; intentionally ask open-ended questions so you can get more honest answers and possibly more ideas.&nbsp;<\/li>\n\n\n\n<li>Product validation &#8211; to validate\/invalidate your idea&nbsp;<\/li>\n\n\n\n<li>Product Optimization &#8211; to improve your idea or product&nbsp;<\/li>\n<\/ol>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/search?q=mike+mapel+thunder+lizards&amp;oq=mike+mapel+thunder+lizards&amp;gs_lcrp=EgZjaHJvbWUyBggAEEUYOdIBCDU0ODlqMGoxqAIAsAIA&amp;sourceid=chrome&amp;ie=UTF-8#fpstate=ive&amp;vld=cid:f84d0341,vid:FmW8hpeP3fc,st:0\" target=\"_blank\" rel=\"noopener noreferrer\">Know when to pivot with the idea <\/a>&#8211; make sure you are positioned where your customer&#8217;s pain levels are high &amp; they\u2019re willing to pay.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. 14 possible revenue models to explore:&nbsp;<\/strong><\/h2>\n\n\n\n<p>Parker suggests picking a primary and a secondary business\/revenue model. Having more than one revenue model correlates highly with long-term success.<\/p>\n\n\n\n<p><strong>1. Services\/Fee for Services<\/strong><br>&#8211; Easiest model to start but difficult to scale.<\/p>\n\n\n\n<p><strong>2. Commerce<\/strong><br>&#8211;  Serves B2B + B2C. Eg. Amazon<\/p>\n\n\n\n<p><strong>3. Subscription&nbsp;<\/strong><br>&#8211; B2B, consumer subscription of virtual goods, or hosted SaaS with a forecastable revenue. Eg. Salesforce.&nbsp;<\/p>\n\n\n\n<p><strong>4. Metered Services&nbsp;<\/strong><br>&#8211; Aligns with customers&#8217; objective (pay for what you use) Eg. AWS.&nbsp;<\/p>\n\n\n\n<p><strong>5. Transaction Fee\/ Affiliate\/ Rentals&nbsp;<\/strong><br>&#8211; Fee as a percentage of transaction. Margins tend to be small. Eg, Stripe&nbsp;<\/p>\n\n\n\n<p><strong>6. Productize a service&nbsp;<\/strong><br>&#8211; As the name suggests, a service is turned into a product. Eg. Moz<\/p>\n\n\n\n<p><strong>7. Combinations&nbsp;<\/strong><br>&#8211; A blend of primary + second models. Can work if you\u2019re still figuring out the ideal model or are in the process of scaling.&nbsp;<\/p>\n\n\n\n<p><strong>8. Marketplace<\/strong><br>&#8211; No ownership or possession of products sold. Eg, eBay.&nbsp;<\/p>\n\n\n\n<p><strong>9. Lead Generation&nbsp;<\/strong><br>&#8211; Generate traffic or leads and conversions from there. Based on the value of each lead.&nbsp;<\/p>\n\n\n\n<p><strong>10. Gaming&nbsp;<\/strong><br>&#8211; Gamified models\/entertainment based. Eg. Candy Crush. Based on downloads, in-app purchases, and monthly transactions.&nbsp;<\/p>\n\n\n\n<p><strong>11. Advertising\/ Search<\/strong><br>&#8211; Advertisers pay. Eg. Google, or platforms like Instagram\/Facebook<\/p>\n\n\n\n<p><strong>12. New Media&nbsp;<\/strong><br>&#8211; Based on virality or K-factor (viral coefficient ). Eg. WhatsApp, Snapchat.&nbsp;<\/p>\n\n\n\n<p><strong>13. Big Data&nbsp;<\/strong><br>&#8211; Companies that monetize data. Eg.&nbsp;PatientsLikeMe, or more familiar Practo. &nbsp;<\/p>\n\n\n\n<p><strong>14. Licensing<\/strong><br>&#8211; Purchase a license to use the software. Microsoft Office\/Adobe&nbsp;<\/p>\n\n\n\n<p>Parker notes, \u201cSaaS is not a revenue model but a delivery mechanism\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve started BookCrunch &#8211; a new series to  summarize the best books for SaaS founders and bring you key takeaways that go beyond simple descriptions of what the book is about.<\/p>\n","protected":false},"author":12,"featured_media":20805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,26,37,38],"tags":[7,71,95],"chapters":[],"class_list":["post-20804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bootstrapped","category-growth","category-build","category-product","tag-growth","tag-early-stage","tag-starting-up"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BookCrunch l 75 - 90% of startups will fail. You shouldn\u2019t be a statistic - BoomiAI<\/title>\n<meta name=\"description\" content=\"Summary best books for early-stage B2B SaaS founders. Summary &amp; key ideas from the book Trajectory: Startup: Ideation to Product\/Market Fit.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BookCrunch l 75 - 90% of startups will fail. You shouldn\u2019t be a statistic - BoomiAI\" \/>\n<meta property=\"og:description\" content=\"Summary best books for early-stage B2B SaaS founders. Summary &amp; key ideas from the book Trajectory: Startup: Ideation to Product\/Market Fit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/saas\/bootstrapped\/book-summary-trajectory-startup-dave-parker-takeaways\/\" \/>\n<meta property=\"og:site_name\" content=\"BoomiAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-03T05:08:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-06T09:32:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stg-saasboomiorg-staging.kinsta.cloud\/wp-content\/uploads\/2024\/04\/BookCrunch.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1181\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Millusha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/saas\/bootstrapped\/book-summary-trajectory-startup-dave-parker-takeaways\/\",\"url\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/saas\/bootstrapped\/book-summary-trajectory-startup-dave-parker-takeaways\/\",\"name\":\"BookCrunch l 75 - 90% of startups will fail. 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