{"id":1484,"date":"2021-02-15T17:53:56","date_gmt":"2021-02-15T17:53:56","guid":{"rendered":"https:\/\/saasboomi.codecrane.com\/?p=1484"},"modified":"2024-05-16T10:40:10","modified_gmt":"2024-05-16T10:40:10","slug":"what-to-expect-from-saasboomi-growth","status":"publish","type":"post","link":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/saas\/initiatives\/what-to-expect-from-saasboomi-growth\/","title":{"rendered":"What Can I Expect From SaaSBoomi Growth"},"content":{"rendered":"<section class=\"elementor-element elementor-element-3c5a50b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"3c5a50b\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-row\">\n<div class=\"elementor-element elementor-element-d2b98d5 elementor-column elementor-col-100 elementor-top-column\" data-id=\"d2b98d5\" data-element_type=\"column\">\n<div class=\"elementor-column-wrap  elementor-element-populated\">\n<div class=\"elementor-widget-wrap\">\n<div class=\"elementor-element elementor-element-4210cf5 elementor-widget elementor-widget-text-editor is-mac\" data-id=\"4210cf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<p id=\"164f\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">SaaSBoomi, A Pay-it-forward community for SaaS founders has announced its first virtual summit \u2014 #SaaSBoomi Growth, to be held on 9th May 2020. While all of the previous SaaSBoomi events have usually been centred around a customer category (Enterprise, SMB etc) or a region (Chennai, Bangalore, Hyderabad etc), this time we realised that neither of these classifications would work and coming up with the premier edition of #SaaSBoomi Growth.<\/p>\n<p id=\"9620\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">We got a phenomenal response with 220+ startups applying to be a part of the conference. Curation has done a fantastic job in shortlisting around 50+ startups. We have been able to line up some of the best speakers and onboarded equally strong teams from 50+ companies that are in the range of $200k ARR to $2mn ARR. Staying true to its meaning, we have decided to permit up to *three people per company* to attend the sessions.<\/p>\n<p id=\"2108\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong class=\"iv jr\">Note:<\/strong> Here is the first and foremost important thing to do before diving into the program. Please submit the details of your colleagues attending #SaaSBoomi Growth before 5th May, 6 PM as we will be sending an invite link to join the online conference. Our suggestion is to nominate marketing and sales leads from your startups.<\/p>\n<p data-selectable-paragraph=\"\"><img decoding=\"async\" class=\"size-full wp-image-14326 aligncenter\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/02\/What-Can-I-Expect-From-SaaSBoomi-Growth-1.webp\" alt=\"\" width=\"618\" height=\"699\" \/ loading=\"lazy\" ><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-element elementor-element-41d48b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"41d48b2\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-row\">\n<div class=\"elementor-element elementor-element-0f75dd3 elementor-column elementor-col-100 elementor-top-column\" data-id=\"0f75dd3\" data-element_type=\"column\">\n<div class=\"elementor-column-wrap  elementor-element-populated\">\n<div class=\"elementor-widget-wrap\">\n<div class=\"elementor-element elementor-element-96300bb elementor-widget elementor-widget-text-editor is-mac\" data-id=\"96300bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<figure class=\"iu iv iw ix iy iz ev ew paragraph-image\">\n<div class=\"ja jb dv jc ai\">\n<div class=\"ev ew kp\">\n<div class=\"jg r dv ej\">\n<div class=\"kq ji r\">\n<div class=\"cu jd s t u cp ai by je jf\">\n<p id=\"7242\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong>8:45 AM \u2014 SaaSBoomi\u00a0Growth Tracks Open! With attendees joining the session for networking<\/strong><\/p>\n<p id=\"a246\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong>9:00 AM \u2014 9:15 AM Welcome Note by Mrigank Tripathi \u2014 PeopleStrong<\/strong><\/p>\n<p id=\"a92b\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong>9:15 AM \u2014 10 AM State of Union: Marketing in this New World Order <\/strong><\/p>\n<p class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><em class=\"ju\" style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Speakers: Armando Mann (Ex SalesForce)<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-element elementor-element-545a22d elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"545a22d\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-row\">\n<div class=\"elementor-element elementor-element-f6febbc elementor-column elementor-col-100 elementor-top-column\" data-id=\"f6febbc\" data-element_type=\"column\">\n<div class=\"elementor-column-wrap  elementor-element-populated\">\n<div class=\"elementor-widget-wrap\">\n<div class=\"elementor-element elementor-element-ce68b2d elementor-widget elementor-widget-text-editor is-mac\" data-id=\"ce68b2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<figure class=\"iu iv iw ix iy iz ev ew paragraph-image\">\n<div class=\"ja jb dv jc ai\">\n<div class=\"ev ew kp\">\n<div class=\"jg r dv ej\">\n<div class=\"kq ji r\">\n<div class=\"cu jd s t u cp ai by je jf\">\n<p id=\"aa3a\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">Session Outcomes:<\/p>\n<ul>\n<li id=\"195f\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">What comes first? BD in Early Stage \u2014 Sales vs Marketing<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">COVID Context \u2014 Navigating Sales and Marketing in Covid Times<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Early Stage Sales<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-element elementor-element-c2988b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"c2988b4\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-row\">\n<div class=\"elementor-element elementor-element-6912460 elementor-column elementor-col-100 elementor-top-column\" data-id=\"6912460\" data-element_type=\"column\">\n<div class=\"elementor-column-wrap  elementor-element-populated\">\n<div class=\"elementor-widget-wrap\">\n<div class=\"elementor-element elementor-element-e6ac469 elementor-widget elementor-widget-text-editor is-mac\" data-id=\"e6ac469\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<figure class=\"iu iv iw ix iy iz ev ew paragraph-image\">\n<div class=\"ja jb dv jc ai\">\n<div class=\"ev ew kp\">\n<div class=\"jg r dv ej\">\n<div class=\"kq ji r\">\n<div class=\"cu jd s t u cp ai by je jf\">\n<p id=\"f47f\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong class=\"iv jr\">10:05 AM \u2014 10:55 AM &#8211; <\/strong><strong class=\"iv jr\">Marketing For Category Creators vs Followers<\/strong><\/p>\n<p id=\"fa56\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><em class=\"ju\">Speakers: Aswin (Syncup), Varun Shoor (Ex Kayako)<\/em><\/p>\n<p id=\"373c\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">Session Outcomes:<\/p>\n<ul>\n<li id=\"f4db\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">How do you identify whether you are a category creator or a follower<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Getting Validation From All Stakeholders<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">How Go-to-Market differs for Category Followers vs Category Creator<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">4. Building The Category Itself \u2014 The ecosystem of partners who are fighting against the common enemy<\/li>\n<\/ul>\n<p id=\"4001\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong>10:55 AM \u2014 11:10 AM Tea Break<\/strong><\/p>\n<p id=\"b0f3\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong class=\"iv jr\">11:10 AM \u2014 12:00 PM <\/strong><strong class=\"iv jr\">Demand Gen: Your Safety Net to Catch those Whales and Sharks!<\/strong><\/p>\n<p id=\"f581\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><em class=\"ju\">Speakers: Seth Nesbitt (Icertis), Rashmica Rajendran (Mad Street Den)<\/em><\/p>\n<p id=\"6cbb\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">Session Outcomes<\/p>\n<ul>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Prospecting (best ways to identify the relevant prospects, effective ways to reach out to them)<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Account-Based Marketing (what does it mean? What is the best way of setting up ABM from scratch, in particular, understand the effective marketing tools to drive ABM)<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Acquisition channels (How best to identify the acquisition channels that may work for a SaaS firm? How to optimize the mix? What acquisition channels are best strengthened through marketing efforts)<\/li>\n<\/ul>\n<p id=\"67d1\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong class=\"iv jr\">12:05 PM \u2014 12:50 PM <\/strong><strong class=\"iv jr\">Structuring and Growing Your Marketing Team<\/strong><\/p>\n<p id=\"efe9\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><em class=\"ju\">\u200dSpeakers: Prukalpa Sankar (Atlan), Vikram Bhaskaran (Chargebee)<\/em><\/p>\n<p id=\"d3f1\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">Session Outcomes<\/p>\n<ul>\n<li id=\"5779\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">The thought process behind how marketing team has been structured Chargebee (the 5 objectives of marketing)<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">How we built flexibility into our pipeline strategy (3 Assumptions to model in)<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">How we planned and are executing for contingencies in the face of COVID (indicator&gt;trigger&gt;response model &amp; budget allocation framework)<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">How we created a structure of rapid execution (strategic corporal, individual ownership &amp; operational rigor)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-element elementor-element-c4e6b99 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"c4e6b99\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-row\">\n<div class=\"elementor-element elementor-element-fe873a3 elementor-column elementor-col-100 elementor-top-column\" data-id=\"fe873a3\" data-element_type=\"column\">\n<div class=\"elementor-column-wrap  elementor-element-populated\">\n<div class=\"elementor-widget-wrap\">\n<div class=\"elementor-element elementor-element-cea4c7e elementor-widget elementor-widget-text-editor is-mac\" data-id=\"cea4c7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<figure class=\"iu iv iw ix iy iz ev ew paragraph-image\">\n<div class=\"ja jb dv jc ai\">\n<div class=\"ev ew kp\">\n<div class=\"jg r dv ej\">\n<div class=\"kq ji r\">\n<div class=\"cu jd s t u cp ai by je jf\">\n<p id=\"a1d2\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong class=\"iv jr\">12:50 PM \u2014 1:45 PM <\/strong>Lunch Break<\/p>\n<p id=\"624c\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong class=\"iv jr\">1:45 PM <\/strong><strong class=\"iv jr\">Second Half Tracks Open \u2014 Networking<\/strong><\/p>\n<p id=\"d8c6\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong>Parallel Track 1:\u00a02:00 PM \u2014 2:50 PM <\/strong><strong class=\"iv jr\">Building The Early Stage Marketing Stack<\/strong><\/p>\n<p id=\"7d39\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong class=\"iv jr\">\u200d<\/strong>\u200d<em class=\"ju\">Speakers: Niraj Ranjan (Hiver)<\/em><\/p>\n<p id=\"8d6f\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">Session Outcomes:<\/p>\n<p class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">What all is included In a marketing stack? How is it different for a sales stack?<\/p>\n<p class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">How the stack can be different for outbound heavy teams vs inbound heavy teams?<\/p>\n<p class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">Who runs and owns the marketing stack?<\/p>\n<p class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">How can you build feedback loops from sales + feedback loops for the product team?<\/p>\n<p class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">How relevant is product usage data for marketing automation and must be pushed in your marketing stack?<\/p>\n<p class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">How incremental changes compound \u2014 Examples?<\/p>\n<p class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">How to select your tools while building your stack?<\/p>\n<p id=\"783b\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong>Parallel Track 2: 2:00 PM \u2014 2:50 PM\u00a0Setting up Your Marketing Stack (More than 500K ARR)<\/strong><\/p>\n<p id=\"5632\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong class=\"iv jr\">\u200d<\/strong><em class=\"ju\">Speakers: Aniruddh Jain (Independent Growth Consultant)<\/em><\/p>\n<p id=\"f813\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">Session Outcomes:<\/p>\n<ul>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Learning about building a marketing stack from first principles<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Avoiding common pitfalls while designing a marketing stack<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Ensuring your marketing stack gives you best bang for your budget<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Learning how to identify key jobs that one requires from their marketing stack<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">How to make sure your marketing stack evolves with time<\/li>\n<\/ul>\n<p id=\"be4a\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong class=\"iv jr\">3:00 PM \u2014 4:00 PM <\/strong><strong class=\"iv jr\">Five Growth Hacks For Your Marketing Engine To Take Off Without Buying Rocket Fuel<\/strong><\/p>\n<p id=\"5ff5\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong class=\"iv jr\">\u200d<\/strong><em class=\"ju\">Speakers: Sairam Krishnan( Interview Mocha), Nivas Ravichandran (Freshworks), <\/em><em class=\"ju\">Shri Mithran( Chargebee), Anshuk Agarwal (AdYogi), Ankit Oberoi (AdPushup).<\/em><\/p>\n<p id=\"c721\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">Session Outcomes:<\/p>\n<p id=\"0d54\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">Growth Hacks on<\/p>\n<ul>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Content Marketing<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Virtual Events<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Google Adwords<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Leveraging Covid for Lead Gen<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Audience Retargetting<\/li>\n<\/ul>\n<p id=\"a0f5\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong>4:00 PM \u2014 4:15 PM Tea Break<\/strong><\/p>\n<p id=\"c5cf\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong class=\"iv jr\">4:15 PM \u2014 5:15 PM <\/strong><strong class=\"iv jr\">Two to Tango \u2014 Sales and Marketing Alignment<\/strong><\/p>\n<p id=\"6013\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><em class=\"ju\">Moderator: Sachin Bhatia (Ameyo)<\/em><\/p>\n<p id=\"40a5\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><em class=\"ju\">Speakers: Rajesh Bhattad (Whatfix), Naven KY (Chargebee), <\/em><em class=\"ju\">Ramesh Ravishankar (Freshworks), Almitra Karnik (CleverTap)<\/em><\/p>\n<p id=\"0160\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">Session Outcomes:<\/p>\n<ul>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Layout team structures [Why it was decided that way \/ what were the considerations]<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Key KPIs and how they flow to sales<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Key agreements\/conflicts at Annual \/ Quarterly level [SQLs, SALs, Funnel, etc] How have they changed over time [and why?]<\/li>\n<li class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\">Real examples and sharing some numbers [From planning \/ Team structure \/ SLAs]<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-element elementor-element-410e9d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"410e9d3\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-row\">\n<div class=\"elementor-element elementor-element-f09c18b elementor-column elementor-col-100 elementor-top-column\" data-id=\"f09c18b\" data-element_type=\"column\">\n<div class=\"elementor-column-wrap  elementor-element-populated\">\n<div class=\"elementor-widget-wrap\">\n<div class=\"elementor-element elementor-element-513a05c elementor-widget elementor-widget-text-editor is-mac\" data-id=\"513a05c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<figure class=\"iu iv iw ix iy iz ev ew paragraph-image\">\n<div class=\"ja jb dv jc ai\">\n<div class=\"ev ew kp\">\n<div class=\"jg r dv ej\">\n<div class=\"kq ji r\">\n<div class=\"cu jd s t u cp ai by je jf\">\n<p id=\"fb72\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong class=\"iv jr\">5:20 PM \u2014 5:50 PM<\/strong><\/p>\n<p id=\"48d0\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong class=\"iv jr\">Light at the End of COVID19<\/strong><\/p>\n<p id=\"b34a\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong class=\"iv jr\">\u200d<\/strong><em class=\"ju\">Speakers: Pankaj Bansal \u2014 PeopleStrong<\/em><\/p>\n<p id=\"f562\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><strong class=\"iv jr\">5:50 PM<\/strong><\/p>\n<p id=\"995e\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\"><em class=\"ju\">Closing Note by Ashish Tulsian (POSist)<\/em><\/p>\n<p id=\"c62f\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">Thanks to the power-packed\u00a0<a class=\"dx hk jv jw jx jy\" href=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/growth\" target=\"_blank\" rel=\"noopener nofollow\">volunteers<\/a> for making a musing a reality by being both Session Managers and Organisers for the #SBGrowth.<\/p>\n<div id=\"attachment_14328\" style=\"width: 1188px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14328\" class=\"wp-image-14328 size-full\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/02\/What-Can-I-Expect-From-SaaSBoomi-Growth-2.webp\" alt=\"SaaSBoomi Growth Organizing Team SaaSBoomi Growth\" width=\"1178\" height=\"585\" \/ loading=\"lazy\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/02\/What-Can-I-Expect-From-SaaSBoomi-Growth-2.webp 1178w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/02\/What-Can-I-Expect-From-SaaSBoomi-Growth-2-768x381.webp 768w\" sizes=\"auto, (max-width: 1178px) 100vw, 1178px\" \/><p id=\"caption-attachment-14328\" class=\"wp-caption-text\">SaaSBoomi Growth Organizing Team<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-element elementor-element-66766f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"66766f7\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-row\">\n<div class=\"elementor-element elementor-element-1f77237 elementor-column elementor-col-100 elementor-top-column\" data-id=\"1f77237\" data-element_type=\"column\">\n<div class=\"elementor-column-wrap  elementor-element-populated\">\n<div class=\"elementor-widget-wrap\">\n<div class=\"elementor-element elementor-element-a16421b elementor-widget elementor-widget-text-editor is-mac\" data-id=\"a16421b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<figure class=\"iu iv iw ix iy iz ev ew paragraph-image\">\n<div class=\"ja jb dv jc ai\">\n<div class=\"ev ew kp\">\n<div class=\"jg r dv ej\">\n<div class=\"kq ji r\">\n<div class=\"cu jd s t u cp ai by je jf\">\n<p id=\"ff5a\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">And that concludes the virtual simulation of a day-long conference and enriching learning experience at the premiere edition of #SaaSBoomi Growth<\/p>\n<p id=\"332f\" class=\"it iu az iv b iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq fb du\" data-selectable-paragraph=\"\">If you have any doubts or clarifications, please send us an email to hello@saasboomi.com<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>SaaSBoomi, A Pay-it-forward community for SaaS founders has announced its first virtual summit \u2014 #SaaSBoomi Growth, to be held on 9th May 2020. While all of the previous SaaSBoomi events have usually been centred around a customer category (Enterprise, SMB etc) or a region (Chennai, Bangalore, Hyderabad etc), this time we realised that neither of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,45],"tags":[7,61,70,75],"chapters":[],"class_list":["post-1484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-initiatives","category-events","tag-growth","tag-saas-india","tag-sgx","tag-initiatives"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Can I Expect From SaaSBoomi Growth - BoomiAI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Can I Expect From SaaSBoomi Growth - BoomiAI\" \/>\n<meta property=\"og:description\" content=\"SaaSBoomi, A Pay-it-forward community for SaaS founders has announced its first virtual summit \u2014 #SaaSBoomi Growth, to be held on 9th May 2020. 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