{"id":1152,"date":"2021-02-12T12:23:26","date_gmt":"2021-02-12T12:23:26","guid":{"rendered":"https:\/\/saasboomi.codecrane.com\/?p=1152"},"modified":"2024-06-18T20:10:22","modified_gmt":"2024-06-18T20:10:22","slug":"rebrand-story-of-saasboomi","status":"publish","type":"post","link":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/saas\/marketing\/rebrand-story-of-saasboomi\/","title":{"rendered":"Scaling New Heights: The Rebrand Story of SaaSBoomi"},"content":{"rendered":"<section class=\"cs ct cu cv cw\">\n<div class=\"n p\">\n<div class=\"ab ac ae af ag cx ai aj\">\n<p id=\"06cd\" class=\"gl gm da gn b go gp gq gr gs gt gu gv gw gx gy gz ha hb hc hd he hf hg hh hi cs dx\" data-selectable-paragraph=\"\">In the summer of 2015, a group of SaaS founders came together to network, share, and learn from each other. Today, the group has grown into a massive <a href=\"https:\/\/saasboomi.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">community of SaaS founders<\/a>, leading India\u2019s SaaS ecosystem and being closer than ever to realizing their ambition of <a href=\"https:\/\/saasboomi.org\/saas\/product\/saas-future-with-product-as-the-epicentre\/\" target=\"_blank\" rel=\"noopener noreferrer\">evolving India into a SaaS nation<\/a>. Through our evolution as a SaaS community, we have constantly kept improving and adding new verticals\/products in our quest.<\/p>\n<p class=\"gl gm da gn b go gp gq gr gs gt gu gv gw gx gy gz ha hb hc hd he hf hg hh hi cs dx\" data-selectable-paragraph=\"\">We have introduced engaging podcasts and blogs in the learning hub. Insightful events like SaaSBOOMi Growth and SaaSBOOMi Build, each targeted to help founders and SaaS leaders at <a href=\"https:\/\/saasboomi.org\/saas\/product\/india-saas-story-book-by-the-founders\/\" target=\"_blank\" rel=\"noopener noreferrer\">specific stages of their SaaS journeys<\/a>, and our monthly meetups under SaaSBOOMi Playbook, have all added to our portfolio of activities. We have grown together as a brand and hence figured that it\u2019s time our branding reflected that.<\/p>\n<p id=\"0e91\" class=\"gl gm da gn b go gp gq gr gs gt gu gv gw gx gy gz ha hb hc hd he hf hg hh hi cs dx\" data-selectable-paragraph=\"\">Adding more to our excitement, we onboarded an agency, Studio 318, which was tasked with rebranding the\u00a0<a class=\"ez hj\" href=\"http:\/\/www.dev.matsio.com\/matsio\/saasboomi\/\" rel=\"noopener nofollow\" target=\"_blank\" rel=\"noopener noreferrer\">SaaSBOOMi<\/a> community to reflect the global ambitions of the brand and to build a unified, cohesive, and consistent platform towards bringing the community and its various activities, events and initiatives under one roof.<\/p>\n<h2 id=\"7457\" class=\"ih ii da eo ij ik il gq im in io gu ip iq ir is it iu iv iw ix iy iz ja jb jc dx\">The Essence of SaaSBOOMi<\/h2>\n<p id=\"4d39\" class=\"gl gm da gn b go jd gq gr gs je gu gv gw jf gy gz ha jg hc hd he jh hg hh hi cs dx\" data-selectable-paragraph=\"\">To understand the values that drive the spirit of\u00a0<a class=\"ez hj\" href=\"http:\/\/www.dev.matsio.com\/matsio\/saasboomi\/\" rel=\"noopener nofollow\" target=\"_blank\" rel=\"noopener noreferrer\">SaaSBOOMi<\/a>\u00a0and the different ways the community symbolizes this concept, Studio 318 facilitated workshops, exercises, and numerous sessions with\u00a0<a class=\"ji az fv\" href=\"https:\/\/medium.com\/u\/d12724658e40?source=post_page-----3764e914ce83--------------------------------\" target=\"_blank\" rel=\"noopener\">Avinash Raghava<\/a>,\u00a0<a class=\"ji az fv\" href=\"https:\/\/medium.com\/u\/b9b4e12f4dc4?source=post_page-----3764e914ce83--------------------------------\" target=\"_blank\" rel=\"noopener\">Suresh Sambandam<\/a>\u00a0and myself until we were confident that we had absorbed the essence of what we were trying to recreate. The three main values of SaaSBOOMi that came out of these sessions were:<\/p>\n<ul>\n<li id=\"3701\" class=\"gl gm da gn b go gp gq gr gs gt gu gv gw gx gy gz ha hb hc hd he hf hg hh hi cs dx\"><strong class=\"gn jj\">Pay it forward \u2014\u00a0<\/strong>The philosophy at the core of the community<\/li>\n<li id=\"36d2\" class=\"gl gm da gn b go gp gq gr gs gt gu gv gw gx gy gz ha hb hc hd he hf hg hh hi cs dx\"><strong class=\"gn jj\">Friendliness \u2014\u00a0<\/strong>The spirit of helping each other grow<\/li>\n<li id=\"08d8\" class=\"gl gm da gn b go gp gq gr gs gt gu gv gw gx gy gz ha hb hc hd he hf hg hh hi cs dx\"><strong class=\"gn jj\">Uniqueness \u2014\u00a0<\/strong>The attitude of being a decentralized community in the ecosystem<\/li>\n<li id=\"8d3a\" class=\"ih ii da eo ij ik il gq im in io gu ip iq ir is it iu iv iw ix iy iz ja jb jc dx\">The Personification of SaaSBOOMi<\/li>\n<\/ul>\n<p id=\"9b41\" class=\"gl gm da gn b go jd gq gr gs je gu gv gw jf gy gz ha jg hc hd he jh hg hh hi cs dx\" data-selectable-paragraph=\"\">Today\u2019s brands are more than just static entities. They have a voice, a heart, and are more personally connected and communicative with their audience as an actual person would. So we set out to figure out who SaaSBOOMi is as a person and what the brand voice should be.<\/p>\n<ul>\n<li id=\"466b\" class=\"gl gm da gn b go gp gq gr gs gt gu gv gw gx gy gz ha hb hc hd he hf hg hh hi cs dx\"><strong class=\"gn jj\">Informal<\/strong><\/li>\n<li id=\"2ffe\" class=\"gl gm da gn b go gp gq gr gs gt gu gv gw gx gy gz ha hb hc hd he hf hg hh hi cs dx\"><strong class=\"gn jj\">Friendly<\/strong><\/li>\n<li id=\"8103\" class=\"gl gm da gn b go gp gq gr gs gt gu gv gw gx gy gz ha hb hc hd he hf hg hh hi cs dx\"><strong class=\"gn jj\">Positive<\/strong><\/li>\n<\/ul>\n<h2 id=\"833f\" class=\"ih ii da eo ij ik il gq im in io gu ip iq ir is it iu iv iw ix iy iz ja jb jc dx\">What is \u201cPay It Forward\u201d<\/h2>\n<p id=\"c6ab\" class=\"gl gm da gn b go jd gq gr gs je gu gv gw jf gy gz ha jg hc hd he jh hg hh hi cs dx\" data-selectable-paragraph=\"\">Like many things in life, paying it forward is easy to say but is pretty hard to be put into practice, and the SaaSBOOMi community does it effortlessly. But how does it do it? What is it about SaaSBOOMi that brings forth this noble ideology in all its members? After carefully studying all its activities, we identified what makes SaaSBOOMi special.<\/p>\n<figure class=\"hl hm hn ho hp hq ck cl paragraph-image\">\n<div class=\"hr hs ed ht aj hu\" tabindex=\"0\" role=\"button\">\n<div class=\"ck cl jk\">\n<div class=\"ia s ed ib\">\n<div class=\"jl id s\">\n<p><img decoding=\"async\" class=\"un uo t u v hx aj c\" src=\"https:\/\/miro.medium.com\/max\/1200\/1*YIbRptruFdUPnsYVmlsuJg.png\" sizes=\"auto, 700px\" srcset=\"https:\/\/miro.medium.com\/max\/207\/1*YIbRptruFdUPnsYVmlsuJg.png 276w, https:\/\/miro.medium.com\/max\/414\/1*YIbRptruFdUPnsYVmlsuJg.png 552w, https:\/\/miro.medium.com\/max\/480\/1*YIbRptruFdUPnsYVmlsuJg.png 640w, https:\/\/miro.medium.com\/max\/525\/1*YIbRptruFdUPnsYVmlsuJg.png 700w\" alt=\"Image for post\" width=\"1600\" height=\"400\" \/ loading=\"lazy\" ><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<h3 id=\"2dda\" class=\"jm ii da eo ij jn jo jp im jq jr js ip jt ju jv it jw jx jy ix jz ka kb jb kc dx\"><strong class=\"bf\">Reliability<\/strong><\/h3>\n<p id=\"314b\" class=\"gl gm da gn b go jd gq gr gs je gu gv gw jf gy gz ha jg hc hd he jh hg hh hi cs dx\" data-selectable-paragraph=\"\">SaaSBOOMi can be represented as a family or friend, someone you can rely on any time you need. Whether to share knowledge or help in finding resources, the community is always willing to \u201cPay-it-forward\u201d.<\/p>\n<h3 id=\"a3d7\" class=\"jm ii da eo ij jn jo jp im jq jr js ip jt ju jv it jw jx jy ix jz ka kb jb kc dx\"><strong class=\"bf\">Support<\/strong><\/h3>\n<p id=\"f08b\" class=\"gl gm da gn b go jd gq gr gs je gu gv gw jf gy gz ha jg hc hd he jh hg hh hi cs dx\" data-selectable-paragraph=\"\">SaaSBOOMi can be represented as the support system for your business, held together by fellow founders and practitioners.<\/p>\n<h3 id=\"a05d\" class=\"jm ii da eo ij jn jo jp im jq jr js ip jt ju jv it jw jx jy ix jz ka kb jb kc dx\"><strong class=\"bf\">Knowledge you need<\/strong><\/h3>\n<p id=\"37d7\" class=\"gl gm da gn b go jd gq gr gs je gu gv gw jf gy gz ha jg hc hd he jh hg hh hi cs dx\" data-selectable-paragraph=\"\">SaaSBOOMi can be represented as a learning ground among equals who are willing to share their knowledge towards achieving a common goal.<\/p>\n<h3 id=\"9797\" class=\"jm ii da eo ij jn jo jp im jq jr js ip jt ju jv it jw jx jy ix jz ka kb jb kc dx\"><strong class=\"bf\">Giving back to the community<\/strong><\/h3>\n<p id=\"ad14\" class=\"gl gm da gn b go jd gq gr gs je gu gv gw jf gy gz ha jg hc hd he jh hg hh hi cs dx\" data-selectable-paragraph=\"\">SaaSBOOMi is all about giving back more than we take. It can be represented as someone who helps nurture the SaaS community together with your fellow founders, share your knowledge, experiences, ideas, and learn together.<\/p>\n<\/div>\n<\/div>\n<div class=\"hq\">\n<div class=\"n p\">\n<div class=\"kd ke kf kg kh ki af kj ag kk ai aj\">\n<figure class=\"hl hm hn ho hp hq kl km paragraph-image\">\n<div class=\"ck cl ah\">\n<div class=\"ia s ed ib\">\n<div class=\"kn id s\">\n<div class=\"hv hw t u v hx aj bs hy hz\"><\/div>\n<p><img decoding=\"async\" class=\"un uo t u v hx aj c\" src=\"https:\/\/miro.medium.com\/max\/729\/1*yYadyLgZCJcxe9uwNreNlQ.png\" sizes=\"auto, 972px\" srcset=\"https:\/\/miro.medium.com\/max\/207\/1*yYadyLgZCJcxe9uwNreNlQ.png 276w, https:\/\/miro.medium.com\/max\/414\/1*yYadyLgZCJcxe9uwNreNlQ.png 552w, https:\/\/miro.medium.com\/max\/480\/1*yYadyLgZCJcxe9uwNreNlQ.png 640w, https:\/\/miro.medium.com\/max\/546\/1*yYadyLgZCJcxe9uwNreNlQ.png 728w, https:\/\/miro.medium.com\/max\/612\/1*yYadyLgZCJcxe9uwNreNlQ.png 816w, https:\/\/miro.medium.com\/max\/678\/1*yYadyLgZCJcxe9uwNreNlQ.png 904w, https:\/\/miro.medium.com\/max\/729\/1*yYadyLgZCJcxe9uwNreNlQ.png 972w\" alt=\"Image for post\" width=\"972\" height=\"622\" \/ loading=\"lazy\" ><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hq\">\n<div class=\"n p\">\n<div class=\"kd ke kf kg kh ki af kj ag kk ai aj\">\n<div class=\"n eg\">\n<figure class=\"cf hq ko kp km kl kq paragraph-image\">\n<div class=\"hr hs ed ht aj hu\" tabindex=\"0\" role=\"button\">\n<div class=\"ia s ed ib\">\n<div class=\"kr id s\">\n<div class=\"hv hw t u v hx aj bs hy hz\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1156\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/02\/1_CMupTEsXCj_yTTdqaXrRoQ.png\" alt=\"\" width=\"1417\" height=\"627\" \/ loading=\"lazy\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/02\/1_CMupTEsXCj_yTTdqaXrRoQ.png 1417w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/02\/1_CMupTEsXCj_yTTdqaXrRoQ-768x340.png 768w\" sizes=\"auto, (max-width: 1417px) 100vw, 1417px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<figure class=\"cf hq ks kp km kl kq paragraph-image\">\n<div class=\"hr hs ed ht aj hu\" tabindex=\"0\" role=\"button\">\n<div class=\"ia s ed ib\">\n<div class=\"kt id s\">\n<div class=\"hv hw t u v hx aj bs hy hz\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1157\" src=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/02\/1_bQpHzjeoa7HnnUErdbm2YA.png\" alt=\"\" width=\"1250\" height=\"567\" \/ loading=\"lazy\" srcset=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/02\/1_bQpHzjeoa7HnnUErdbm2YA.png 1250w, https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/02\/1_bQpHzjeoa7HnnUErdbm2YA-768x348.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"n p\">\n<h2 class=\"ab ac ae af ag cx ai aj\"><strong>A Stronger Logo<\/strong><\/h2>\n<figure class=\"hl hm hn ho hp hq ck cl paragraph-image\">\n<div class=\"hr hs ed ht aj hu\" tabindex=\"0\" role=\"button\">\n<div class=\"ck cl ku\">\n<div class=\"ia s ed ib\">\n<div class=\"kv id s\">\n<p><img decoding=\"async\" class=\"un uo t u v hx aj c aligncenter\" src=\"https:\/\/miro.medium.com\/max\/270\/0*L1dbdUhBjWPqO4eK\" sizes=\"auto, 360px\" srcset=\"https:\/\/miro.medium.com\/max\/207\/0*L1dbdUhBjWPqO4eK 276w, https:\/\/miro.medium.com\/max\/270\/0*L1dbdUhBjWPqO4eK 360w\" alt=\"Image for post\" width=\"360\" height=\"242\" \/ loading=\"lazy\" ><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<p class=\"ab ac ae af ag cx ai aj\">To give structure and firmness to the logo, we moved from a circle to a rounded square to represent the intrinsic strength of the community. We established a hierarchy in font weights to enhance legibility. The dimensions of the wordmark are altered to fit into a golden ratio box for visual harmony.<\/p>\n<h2 class=\"ab ac ae af ag cx ai aj\"><strong><span style=\"color: revert; font-size: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Consistency Through Type<\/span><\/strong><\/h2>\n<figure class=\"hl hm hn ho hp hq ck cl paragraph-image\">\n<div class=\"ck cl ku\">\n<div class=\"ia s ed ib\">\n<p class=\"kw id s\"><img decoding=\"async\" class=\"un uo t u v hx aj c aligncenter\" src=\"https:\/\/miro.medium.com\/max\/270\/0*kuHASVAs282FkKsl\" sizes=\"auto, 360px\" srcset=\"https:\/\/miro.medium.com\/max\/207\/0*kuHASVAs282FkKsl 276w, https:\/\/miro.medium.com\/max\/270\/0*kuHASVAs282FkKsl 360w\" alt=\"Image for post\" width=\"360\" height=\"349\" \/ loading=\"lazy\" ><span style=\"color: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: revert; font-weight: revert;\">Okta Neue is an extensive typeface built for the web and app realm. The letters are geometric which are easy on the eye &amp; legible in various sizes. The use of a single typeface across all brand touchpoints enhances brand recall and maintains consistency.<\/span><\/p>\n<h2 class=\"kw id s\"><strong><span style=\"color: revert; font-size: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">The Colors of Inclusivity<\/span><\/strong><\/h2>\n<p class=\"kw id s\"><span style=\"font-size: revert; color: revert; font-weight: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">What makes a perfect ecosystem is a way it embraces the many, to become one. SaaSBOOMi is the coming together of many for the sake of a common goal. For a brand that stands as a SaaS ecosystem, the diverse colour palette represents the numerous aspects of the community while the primary colours (white and black) represent the unity and inclusivity of the community.<\/span><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<figure class=\"hl hm hn ho hp hq ck cl paragraph-image\">\n<div class=\"hr hs ed ht aj hu\" tabindex=\"0\" role=\"button\">\n<div class=\"ck cl kx\">\n<div class=\"ia s ed ib\">\n<div class=\"ky id s\">\n<p><img decoding=\"async\" class=\"un uo t u v hx aj c\" src=\"https:\/\/miro.medium.com\/max\/750\/0*AaZKNwGjjrgAf4KN\" sizes=\"auto, 700px\" srcset=\"https:\/\/miro.medium.com\/max\/207\/0*AaZKNwGjjrgAf4KN 276w, https:\/\/miro.medium.com\/max\/414\/0*AaZKNwGjjrgAf4KN 552w, https:\/\/miro.medium.com\/max\/480\/0*AaZKNwGjjrgAf4KN 640w, https:\/\/miro.medium.com\/max\/525\/0*AaZKNwGjjrgAf4KN 700w\" alt=\"Image for post\" width=\"1000\" height=\"1195\" \/ loading=\"lazy\" ><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<figure class=\"hl hm hn ho hp hq ck cl paragraph-image\">\n<div class=\"ck cl ku\">\n<div class=\"ia s ed ib\">\n<div class=\"kz id s\">\n<div class=\"hv hw t u v hx aj bs hy hz\"><\/div>\n<p><img decoding=\"async\" class=\"un uo t u v hx aj c aligncenter\" src=\"https:\/\/miro.medium.com\/max\/270\/0*NK8jSNwfTmBoOXMX\" sizes=\"auto, 360px\" srcset=\"https:\/\/miro.medium.com\/max\/207\/0*NK8jSNwfTmBoOXMX 276w, https:\/\/miro.medium.com\/max\/270\/0*NK8jSNwfTmBoOXMX 360w\" alt=\"Image for post\" width=\"360\" height=\"360\" \/ loading=\"lazy\" ><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<figure class=\"hl hm hn ho hp hq ck cl paragraph-image\">\n<div class=\"hr hs ed ht aj hu\" tabindex=\"0\" role=\"button\">\n<div class=\"ck cl la\">\n<div class=\"ia s ed ib\">\n<div class=\"lb id s\">\n<p><img decoding=\"async\" class=\"un uo t u v hx aj c aligncenter\" src=\"https:\/\/miro.medium.com\/max\/1125\/0*XAaB-TIfutvGJt-f\" sizes=\"auto, 700px\" srcset=\"https:\/\/miro.medium.com\/max\/207\/0*XAaB-TIfutvGJt-f 276w, https:\/\/miro.medium.com\/max\/414\/0*XAaB-TIfutvGJt-f 552w, https:\/\/miro.medium.com\/max\/480\/0*XAaB-TIfutvGJt-f 640w, https:\/\/miro.medium.com\/max\/525\/0*XAaB-TIfutvGJt-f 700w\" alt=\"Image for post\" width=\"1500\" height=\"859\" \/ loading=\"lazy\" ><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<h1 data-selectable-paragraph=\"\"><\/h1>\n<section class=\"cs ct cu cv cw\">\n<div class=\"n p\">\n<div class=\"ab ac ae af ag cx ai aj\"><\/div>\n<\/div>\n<div class=\"n p\">\n<figure class=\"hl hm hn ho hp hq ck cl paragraph-image\">\n<div class=\"ck cl ku\">\n<div class=\"ia s ed ib\">\n<div class=\"kz id s\">\n<h2><span style=\"color: revert; font-size: revert; font-weight: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Approachability Through Illustrations<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/section>\n<section class=\"cs ct cu cv cw\">\n<div class=\"n p\">\n<div class=\"ab ac ae af ag cx ai aj\">\n<div class=\"n p\">\n<div class=\"ab ac ae af ag cx ai aj\">\n<p id=\"f456\" class=\"gl gm da gn b go jd gq gr gs je gu gv gw jf gy gz ha jg hc hd he jh hg hh hi cs dx\" data-selectable-paragraph=\"\">Inspired by the unrefined first-thoughts that translated into global software, the language developed for the illustrations depicts the friendliness of the community. They are hand-drawn, rough, and all-humans with cloud-like heads. The idea behind introducing illustrations for the brand was to make it more approachable and fun.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"hq\">\n<div class=\"n p\">\n<div class=\"kd ke kf kg kh ki af kj ag kk ai aj\">\n<div class=\"hl hm hn ho hp n eg\">\n<figure class=\"cf hq lc kp km kl kq paragraph-image\">\n<div class=\"hr hs ed ht aj hu\" tabindex=\"0\" role=\"button\">\n<div class=\"ia s ed ib\">\n<div class=\"ld id s\">\n<p><img decoding=\"async\" class=\"un uo t u v hx aj c\" src=\"https:\/\/miro.medium.com\/max\/812\/1*Tfzw0C3C65sQB_0-qhyhgw.png\" sizes=\"auto, 446px\" srcset=\"https:\/\/miro.medium.com\/max\/207\/1*Tfzw0C3C65sQB_0-qhyhgw.png 276w, https:\/\/miro.medium.com\/max\/335\/1*Tfzw0C3C65sQB_0-qhyhgw.png 446w\" alt=\"Image for post\" width=\"1082\" height=\"759\" \/ loading=\"lazy\" ><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<figure class=\"cf hq le kp km kl kq paragraph-image\">\n<div class=\"hr hs ed ht aj hu\" tabindex=\"0\" role=\"button\">\n<div class=\"ia s ed ib\">\n<div class=\"lf id s\">\n<p><img decoding=\"async\" class=\"un uo t u v hx aj c\" src=\"https:\/\/miro.medium.com\/max\/900\/1*gJjW4L_3K-f0eqbNwZ-zYg.jpeg\" sizes=\"auto, 555px\" srcset=\"https:\/\/miro.medium.com\/max\/207\/1*gJjW4L_3K-f0eqbNwZ-zYg.jpeg 276w, https:\/\/miro.medium.com\/max\/414\/1*gJjW4L_3K-f0eqbNwZ-zYg.jpeg 552w, https:\/\/miro.medium.com\/max\/416\/1*gJjW4L_3K-f0eqbNwZ-zYg.jpeg 555w\" alt=\"Image for post\" width=\"1200\" height=\"675\" \/ loading=\"lazy\" ><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hq\">\n<div class=\"n p\">\n<div class=\"kd ke kf kg kh ki af kj ag kk ai aj\">\n<figure class=\"cf hq kl km paragraph-image\">\n<div class=\"hr hs ed ht aj hu\" tabindex=\"0\" role=\"button\">\n<div class=\"ck cl lg\">\n<div class=\"ia s ed ib\">\n<div class=\"lh id s\">\n<p><img decoding=\"async\" class=\"un uo t u v hx aj c\" src=\"https:\/\/miro.medium.com\/max\/1440\/1*7NnhTn1kv5k43LqnIFuyCw.png\" sizes=\"auto, 1000px\" srcset=\"https:\/\/miro.medium.com\/max\/207\/1*7NnhTn1kv5k43LqnIFuyCw.png 276w, https:\/\/miro.medium.com\/max\/414\/1*7NnhTn1kv5k43LqnIFuyCw.png 552w, https:\/\/miro.medium.com\/max\/480\/1*7NnhTn1kv5k43LqnIFuyCw.png 640w, https:\/\/miro.medium.com\/max\/546\/1*7NnhTn1kv5k43LqnIFuyCw.png 728w, https:\/\/miro.medium.com\/max\/612\/1*7NnhTn1kv5k43LqnIFuyCw.png 816w, https:\/\/miro.medium.com\/max\/678\/1*7NnhTn1kv5k43LqnIFuyCw.png 904w, https:\/\/miro.medium.com\/max\/744\/1*7NnhTn1kv5k43LqnIFuyCw.png 992w, https:\/\/miro.medium.com\/max\/750\/1*7NnhTn1kv5k43LqnIFuyCw.png 1000w\" alt=\"Image for post\" width=\"1920\" height=\"1031\" \/ loading=\"lazy\" ><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"n p\">\n<div class=\"ab ac ae af ag cx ai aj\">\n<h2 id=\"266e\" class=\"ih ii da eo ij ik il gq im in io gu ip iq ir is it iu iv iw ix iy iz ja jb jc dx\"><strong>Holistic, Thoughtful Design<\/strong><\/h2>\n<p id=\"d780\" class=\"gl gm da gn b go jd gq gr gs je gu gv gw jf gy gz ha jg hc hd he jh hg hh hi cs dx\" data-selectable-paragraph=\"\">Extending the brand identity to all the verticals, we designed a system that is infused with colours, illustrations, and elements in an attempt to bring new energy and positivity to the brand.<\/p>\n<\/div>\n<\/div>\n<div class=\"hq\">\n<div class=\"n p\">\n<div class=\"kd ke kf kg kh ki af kj ag kk ai aj\">\n<figure class=\"hl hm hn ho hp hq kl km paragraph-image\">\n<div class=\"hr hs ed ht aj hu\" tabindex=\"0\" role=\"button\">\n<div class=\"ck cl li\">\n<div class=\"ia s ed ib\">\n<div class=\"lj id s\">\n<p><img decoding=\"async\" class=\"un uo t u v hx aj c\" src=\"https:\/\/miro.medium.com\/max\/1424\/1*-OH0dR9ATfMtkJC58N73kw.png\" sizes=\"auto, 1000px\" srcset=\"https:\/\/miro.medium.com\/max\/207\/1*-OH0dR9ATfMtkJC58N73kw.png 276w, https:\/\/miro.medium.com\/max\/414\/1*-OH0dR9ATfMtkJC58N73kw.png 552w, https:\/\/miro.medium.com\/max\/480\/1*-OH0dR9ATfMtkJC58N73kw.png 640w, https:\/\/miro.medium.com\/max\/546\/1*-OH0dR9ATfMtkJC58N73kw.png 728w, https:\/\/miro.medium.com\/max\/612\/1*-OH0dR9ATfMtkJC58N73kw.png 816w, https:\/\/miro.medium.com\/max\/678\/1*-OH0dR9ATfMtkJC58N73kw.png 904w, https:\/\/miro.medium.com\/max\/744\/1*-OH0dR9ATfMtkJC58N73kw.png 992w, https:\/\/miro.medium.com\/max\/750\/1*-OH0dR9ATfMtkJC58N73kw.png 1000w\" alt=\"Image for post\" width=\"1898\" height=\"970\" \/ loading=\"lazy\" ><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<figure class=\"cf hq kl km paragraph-image\">\n<div class=\"hr hs ed ht aj hu\" tabindex=\"0\" role=\"button\">\n<div class=\"ck cl lg\">\n<div class=\"ia s ed ib\">\n<div class=\"lk id s\">\n<p><img decoding=\"async\" class=\"un uo t u v hx aj c\" src=\"https:\/\/miro.medium.com\/max\/1440\/1*JCrdEtGGSkp5-_oj3YSu9g.png\" sizes=\"auto, 1000px\" srcset=\"https:\/\/miro.medium.com\/max\/207\/1*JCrdEtGGSkp5-_oj3YSu9g.png 276w, https:\/\/miro.medium.com\/max\/414\/1*JCrdEtGGSkp5-_oj3YSu9g.png 552w, https:\/\/miro.medium.com\/max\/480\/1*JCrdEtGGSkp5-_oj3YSu9g.png 640w, https:\/\/miro.medium.com\/max\/546\/1*JCrdEtGGSkp5-_oj3YSu9g.png 728w, https:\/\/miro.medium.com\/max\/612\/1*JCrdEtGGSkp5-_oj3YSu9g.png 816w, https:\/\/miro.medium.com\/max\/678\/1*JCrdEtGGSkp5-_oj3YSu9g.png 904w, https:\/\/miro.medium.com\/max\/744\/1*JCrdEtGGSkp5-_oj3YSu9g.png 992w, https:\/\/miro.medium.com\/max\/750\/1*JCrdEtGGSkp5-_oj3YSu9g.png 1000w\" alt=\"Image for post\" width=\"1920\" height=\"1543\" \/ loading=\"lazy\" ><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hq aj\">\n<figure class=\"ll lm ln lo lp hq aj paragraph-image\">\n<div class=\"ia s ed ib\">\n<div class=\"lf id s\">\n<p><img decoding=\"async\" class=\"un uo t u v hx aj c\" src=\"https:\/\/miro.medium.com\/max\/1440\/1*KP-I_JjKbjI1kVZj3UdnCA.gif\" sizes=\"auto, 1920px\" srcset=\"https:\/\/miro.medium.com\/max\/207\/1*KP-I_JjKbjI1kVZj3UdnCA.gif 276w, https:\/\/miro.medium.com\/max\/414\/1*KP-I_JjKbjI1kVZj3UdnCA.gif 552w, https:\/\/miro.medium.com\/max\/480\/1*KP-I_JjKbjI1kVZj3UdnCA.gif 640w, https:\/\/miro.medium.com\/max\/546\/1*KP-I_JjKbjI1kVZj3UdnCA.gif 728w, https:\/\/miro.medium.com\/max\/612\/1*KP-I_JjKbjI1kVZj3UdnCA.gif 816w, https:\/\/miro.medium.com\/max\/678\/1*KP-I_JjKbjI1kVZj3UdnCA.gif 904w, https:\/\/miro.medium.com\/max\/744\/1*KP-I_JjKbjI1kVZj3UdnCA.gif 992w, https:\/\/miro.medium.com\/max\/810\/1*KP-I_JjKbjI1kVZj3UdnCA.gif 1080w, https:\/\/miro.medium.com\/max\/1013\/1*KP-I_JjKbjI1kVZj3UdnCA.gif 1350w, https:\/\/miro.medium.com\/max\/1215\/1*KP-I_JjKbjI1kVZj3UdnCA.gif 1620w, https:\/\/miro.medium.com\/max\/1418\/1*KP-I_JjKbjI1kVZj3UdnCA.gif 1890w, https:\/\/miro.medium.com\/max\/1440\/1*KP-I_JjKbjI1kVZj3UdnCA.gif 1920w\" alt=\"Image for post\" width=\"1920\" height=\"1080\" \/ loading=\"lazy\" ><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<div class=\"n p\">\n<div class=\"ab ac ae af ag cx ai aj\">\n<h2 id=\"d12f\" class=\"ih ii da eo ij ik il gq im in io gu ip iq ir is it iu iv iw ix iy iz ja jb jc dx\"><strong>To A New Beginning!<\/strong><\/h2>\n<p id=\"a2d8\" class=\"gl gm da gn b go jd gq gr gs je gu gv gw jf gy gz ha jg hc hd he jh hg hh hi cs dx\" data-selectable-paragraph=\"\">The SaaSBOOMi community is no less than a family. It is an inclusive community where dialogue, ideas and support are strongly encouraged. It is a place where every SaaS founder can feel welcomed and safe. So at every stage of the design process, we tried to capture and reflect the spirit of the community. This wouldn\u2019t have been possible without Avinash Raghava and Suresh Sambandam for always being available to answer our endless questions, as we dug deep into the core of the brand.<\/p>\n<p id=\"10bf\" class=\"gl gm da gn b go gp gq gr gs gt gu gv gw gx gy gz ha hb hc hd he hf hg hh hi cs dx\" data-selectable-paragraph=\"\">Rebranding is not a walk in the park. It is rather a marathon which needs heavy design thinking, logical reasoning and visual rationales that connect to human emotion. When we were starting this project, we had the option of going with the best design agencies possible but we went ahead with Studio 318, a team of 8 passionate designers trying to do something different. We felt that they had great potential and could deliver the best. We weren\u2019t wrong! The Average age of our design &amp; development team is 24, and these dreamers put-in their heart and soul in this process for creating something unique. We\u2019re excited to see the growth of SaaSBOOMi and are glad to be a part of the journey. Let\u2019s pay it forward!<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"cs ct cu cv cw\">\n<div class=\"n p\">\n<div class=\"ab ac ae af ag cx ai aj\">\n<p id=\"39e5\" class=\"gl gm da gn b go gp gq gr gs gt gu gv gw gx gy gz ha hb hc hd he hf hg hh hi cs dx\" data-selectable-paragraph=\"\">Special thanks to\u00a0<a class=\"ji az fv\" href=\"https:\/\/medium.com\/u\/d12724658e40?source=post_page-----3764e914ce83--------------------------------\" target=\"_blank\" rel=\"noopener\">Avinash Raghava<\/a>,\u00a0<a class=\"ji az fv\" href=\"https:\/\/medium.com\/u\/6d5b054fafee?source=post_page-----3764e914ce83--------------------------------\" target=\"_blank\" rel=\"noopener\">SreeVishnu Mallela<\/a>,\u00a0<a class=\"ji az fv\" href=\"https:\/\/medium.com\/u\/fa32d1ba1a83?source=post_page-----3764e914ce83--------------------------------\" target=\"_blank\" rel=\"noopener\">Sadhana Balaji<\/a>\u00a0and\u00a0<a class=\"ez hj\" href=\"https:\/\/www.linkedin.com\/in\/varunthirumalai\/\" rel=\"noopener nofollow\" target=\"_blank\" rel=\"noopener noreferrer\">Varun<\/a>\u00a0for helping me put together this blog.<\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>In the summer of 2015, a group of SaaS founders came together to network, share, and learn from each other. Today, the group has grown into a massive community of SaaS founders, leading India\u2019s SaaS ecosystem and being closer than ever to realizing their ambition of evolving India into a SaaS nation. Through our evolution [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43,85],"tags":[61,75],"chapters":[],"class_list":["post-1152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-community","tag-saas-india","tag-initiatives"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scaling New Heights: The Rebrand Story of SaaSBoomi<\/title>\n<meta name=\"description\" content=\"We\u2019re excited to see the growth of SaaSBOOMi and are glad to be a part of the journey. 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