{"id":1129,"date":"2024-02-12T11:42:00","date_gmt":"2024-02-12T11:42:00","guid":{"rendered":"https:\/\/saasboomi.codecrane.com\/?p=1129"},"modified":"2024-06-18T18:31:40","modified_gmt":"2024-06-18T18:31:40","slug":"consumerization-of-b2b-saas-design","status":"publish","type":"post","link":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/saas\/design\/consumerization-of-b2b-saas-design\/","title":{"rendered":"Consumerization of B2B Design"},"content":{"rendered":"

The fundamental law of economics dictates that the creation of similar products saturates the market. The producers would reduce the price to attract consumers<\/a> and improve the business. There\u2019s a need to stand out by creating differentiation. However, very few companies focus on design in creating a design as a USP and for a great consumer experience. Companies such as Apple, Braun, Tesla, etc. were able to thrive because of their brilliant and unique design strategies, which became an advantage and source of distinctiveness in the market. Good design brings added value and is taken into consideration in the development of a good business.<\/p>\n

I realized the same about the SaaS products with the learnings from the session led by Mr. Bharath Balasubramanian, Sr Director of Design, Freshworks. In case you don\u2019t know, Freshworks has reached the scale of a B2C with 40,000 customers and many million users. So, listening to Bharat\u2019s session allowed me to reduce our experiments in design by tuning into his learnings.<\/p>\n

As a marketer, who collaborates with the design and product team often, I take this opportunity to distill my learnings into ten parts of this 60 minutes super insightful session.<\/p>\n

Design best practices across the Customer Lifecycle\u00a0<\/strong><\/h2>\n

1 \u2014 The user journey \u2014 <\/strong><\/h3>\n

This session\u2019s core objective was to dive deeply into the minds of a designer and product owners and enlighten the best practices of a design from a B2B context, recruiting designers, and design acting as a competitive advantage for a brand\/product<\/a>.<\/p>\n

Bharath kicked off the session with emphasis on the user journey. He demystified the difference between Art Vs. Design. Business leaders should get their basics correct. Art is an expression of an individual that is subjective, but the design is functional, objective, and has a purpose.<\/p>\n

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\u201cAt high-level designers don\u2019t design for B2B or B2C. They design for users\u2019 needs.\u201d \u2014\u00a0<\/em>Bharath Balasubramanian.<\/p>\n

2 \u2014 Building a seamless and an assertive website \u2014\u00a0<\/strong><\/h3>\n

Bharath taught us the importance of the website and its role as a gatekeeper. He mentioned that a website acts as a storefront; as a business owner, one should take enough care. As the saying goes,\u00a0the first impression is the best<\/em>; customers often form an opinion \u2014 good or bad \u2014 based on the website layout and the functionality as it promotes psychological trust.<\/p>\n

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Care to be taken while building a website :<\/strong><\/p>\n