{"id":9879,"date":"2022-11-24T10:40:29","date_gmt":"2022-11-24T10:40:29","guid":{"rendered":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?post_type=podcast&#038;p=9879"},"modified":"2023-11-16T04:57:42","modified_gmt":"2023-11-16T04:57:42","slug":"the-london-bridge-that-held-everyone-together-kovais-journey","status":"publish","type":"podcast","link":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-london-bridge-that-held-everyone-together-kovais-journey\/","title":{"rendered":"The London Bridge that held everyone together \u2013 Kovai\u2019s journey"},"content":{"rendered":"\n<p>Saravana Kumar, the founder of Kovai.co is a techie, a marketer who was ahead of the curve, and a maverick salesperson.Even during his early career, he has done the unthinkable of switching from a product company like Microsoft to consulting company like Accenture.<\/p>\n\n\n\n<p>While at Accenture, he continued working with Microsoft products, he spotted gaps that left enterprise clients in the lurch. The techie and entrepreneur in Saravana Kumar built a product to address the challenge and managed to sell it to an enterprise market successfully. All this while working part-time for Fidelity International and moonlighting on his idea during 2 weekdays and the weekend.<\/p>\n\n\n\n<p>During the initial days of Kovai.co, Saravana Kumar was able to win 30 enterprise clients clocking in $300k in revenues. Saravana Kumar also had the sales and marketing acumen that made him run content marketing when the term itself was known only to a handful.<\/p>\n\n\n\n<p>He built an audience for his idea by writing 600+ articles about the Microsoft BizTalk server which created the initial buzz and demand for the product even before it its launch. This also led to Microsoft recognizing him as the \u2018Most Valuable Professional\u2019 in BizTalk Server, a credential he has held for the past 15 years.<\/p>\n\n\n\n<p>To further build the sales pipeline, he also attended user group events across Europe and succeeded at winning at least 10 leads from every event.<\/p>\n\n\n\n<p>As a SaaS brand\u2019s leader, Saravana Kumar is also adept at doling out deals that others cannot refuse. A skill that came in handy in building a leadership team consisting of ex-Microsoft employees among many others.<\/p>\n\n\n\n<p>Tune into our latest episode where Saravana retraces Kovai.co\u2019s journey from being a one-person company to a multi-product SaaS company that is now 250+ people strong.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saravana Kumar, the founder of Kovai.co is a techie, a marketer who was ahead of the curve, and a maverick salesperson.Even during his early career, he has done the unthinkable of switching from a product company like Microsoft to consulting company like Accenture. While at Accenture, he continued working with Microsoft products, he spotted gaps [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11538,"template":"","tags":[],"series":[10],"series-seasons":[11],"class_list":["post-9879","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","series-founders-deep-dive","series-seasons-season-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The London Bridge that held everyone together \u2013 Kovai\u2019s journey - BoomiAI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The London Bridge that held everyone together \u2013 Kovai\u2019s journey - BoomiAI\" \/>\n<meta property=\"og:description\" content=\"Saravana Kumar, the founder of Kovai.co is a techie, a marketer who was ahead of the curve, and a maverick salesperson.Even during his early career, he has done the unthinkable of switching from a product company like Microsoft to consulting company like Accenture. While at Accenture, he continued working with Microsoft products, he spotted gaps [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-london-bridge-that-held-everyone-together-kovais-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"BoomiAI\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-16T04:57:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stg-saasboomiorg-staging.kinsta.cloud\/wp-content\/uploads\/2023\/09\/Founders-Deep-Dive-2-saravana.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-london-bridge-that-held-everyone-together-kovais-journey\/\",\"url\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-london-bridge-that-held-everyone-together-kovais-journey\/\",\"name\":\"The London Bridge that held everyone together \u2013 Kovai\u2019s journey - BoomiAI\",\"isPartOf\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-london-bridge-that-held-everyone-together-kovais-journey\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-london-bridge-that-held-everyone-together-kovais-journey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2023\/09\/Founders-Deep-Dive-2-saravana.jpg\",\"datePublished\":\"2022-11-24T10:40:29+00:00\",\"dateModified\":\"2023-11-16T04:57:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-london-bridge-that-held-everyone-together-kovais-journey\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-london-bridge-that-held-everyone-together-kovais-journey\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-london-bridge-that-held-everyone-together-kovais-journey\/#primaryimage\",\"url\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2023\/09\/Founders-Deep-Dive-2-saravana.jpg\",\"contentUrl\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2023\/09\/Founders-Deep-Dive-2-saravana.jpg\",\"width\":1400,\"height\":788},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-london-bridge-that-held-everyone-together-kovais-journey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The London Bridge that held everyone together \u2013 Kovai\u2019s journey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/#website\",\"url\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/\",\"name\":\"SaaSBoomi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The London Bridge that held everyone together \u2013 Kovai\u2019s journey - BoomiAI","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"The London Bridge that held everyone together \u2013 Kovai\u2019s journey - BoomiAI","og_description":"Saravana Kumar, the founder of Kovai.co is a techie, a marketer who was ahead of the curve, and a maverick salesperson.Even during his early career, he has done the unthinkable of switching from a product company like Microsoft to consulting company like Accenture. 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