{"id":15124,"date":"2023-10-26T09:55:12","date_gmt":"2023-10-26T09:55:12","guid":{"rendered":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?post_type=podcast&#038;p=15124"},"modified":"2023-10-26T13:03:01","modified_gmt":"2023-10-26T13:03:01","slug":"the-ignored-hyper-growth-channel","status":"publish","type":"podcast","link":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-ignored-hyper-growth-channel\/","title":{"rendered":"The ignored hyper-growth channel"},"content":{"rendered":"\n<p>Enjoy this 50-minute podcast where <a href=\"https:\/\/www.linkedin.com\/in\/arvind-parthiban\/\" target=\"_blank\" rel=\"noopener noreferrer\">Arvind<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/varunshoor\/\" target=\"_blank\" rel=\"noopener noreferrer\">Varun<\/a> get on a call with <a href=\"https:\/\/www.linkedin.com\/in\/ankitoberoi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ankit Oberoi<\/a> to decode the dilemma of ABM, or Account Based Marketing.&nbsp;<\/p>\n\n\n\n<p>Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing companies.&nbsp;<\/p>\n\n\n\n<p>Having cracked the ABM playbook methodically, Ankit shares some gems of wisdom with Arvind and Varun as the three of them nail down the specifics of what ABM is and how to leverage it to engage prospective clients in ways that really matter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing.&nbsp; Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":15138,"template":"","tags":[],"series":[106],"series-seasons":[11],"class_list":["post-15124","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","series-marketing-nation","series-seasons-season-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The ignored hyper-growth channel - BoomiAI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The ignored hyper-growth channel - BoomiAI\" \/>\n<meta property=\"og:description\" content=\"Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing.&nbsp; 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