{"id":12744,"date":"2023-07-20T17:02:28","date_gmt":"2023-07-20T17:02:28","guid":{"rendered":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?post_type=podcast&#038;p=12744"},"modified":"2023-09-22T18:31:34","modified_gmt":"2023-09-22T18:31:34","slug":"all-about-channel-partners-isvs-vars-sis-msps","status":"publish","type":"podcast","link":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/all-about-channel-partners-isvs-vars-sis-msps\/","title":{"rendered":"All about Channel Partners \u2013 ISVs, VARs, SIs, &amp; MSPs!"},"content":{"rendered":"\n<p>For the next 45 minutes, join our guest&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/anandvenkat\/?originalSubdomain=in\" target=\"_blank\" rel=\"noopener noreferrer\">Anand Venkatraman<\/a>&nbsp;as he and&nbsp;<a href=\"https:\/\/in.linkedin.com\/in\/arvind-parthiban\" target=\"_blank\" rel=\"noopener noreferrer\">Arvind<\/a>&nbsp;dive deep into the murky waters of partner channel marketing. It\u2019s a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture.&nbsp;<\/p>\n\n\n\n<p>Anand introduces the world of partner channels (yes, it\u2019s non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you\u2019re better off avoiding when it\u2019s your turn.&nbsp;<\/p>\n\n\n\n<p>Tune in and listen to Anand and Arvind dissect some really abstract concepts with crystal clear insights\u2014on the very first episode of&nbsp;<em>Marketing Nation<\/em>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the next 45 minutes, join our guest&nbsp;Anand Venkatraman&nbsp;as he and&nbsp;Arvind&nbsp;dive deep into the murky waters of partner channel marketing. It\u2019s a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture.&nbsp; Anand introduces the world of partner channels (yes, it\u2019s non-MBA friendly), and then goes into the [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":13311,"template":"","tags":[],"series":[106],"series-seasons":[11],"class_list":["post-12744","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","series-marketing-nation","series-seasons-season-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All about Channel Partners \u2013 ISVs, VARs, SIs, &amp; MSPs! - BoomiAI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All about Channel Partners \u2013 ISVs, VARs, SIs, &amp; MSPs! - BoomiAI\" \/>\n<meta property=\"og:description\" content=\"For the next 45 minutes, join our guest&nbsp;Anand Venkatraman&nbsp;as he and&nbsp;Arvind&nbsp;dive deep into the murky waters of partner channel marketing. 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