{"id":12166,"date":"2023-12-23T06:56:00","date_gmt":"2023-12-23T06:56:00","guid":{"rendered":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?post_type=podcast&#038;p=12166"},"modified":"2024-07-17T05:58:03","modified_gmt":"2024-07-17T05:58:03","slug":"zabardast-depositioning-category-creation","status":"publish","type":"podcast","link":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/","title":{"rendered":"Zabardast Depositioning &amp; Category Creation"},"content":{"rendered":"\n<p>In this Episode, our hosts Varun and Arvind have a virtual sit down with Naveen Goyal, CEO and Founder of NoPaperForms.\u202f&nbsp;<\/p>\n\n\n\n<p>NoPaperForms is the India\u2019s largest and most advanced SaaS based Enrolment Automation Platform enabling educational institutions to unlock their potential i.e. Attract, Engage, and Grow their Enrolments. Serving 1000+ customers, NoPaperForms, today, is the de facto choice for anyone in education, looking to grow \u2013 be it Preschool to K-12, Higher Education to Online Degrees, Coaching &amp; Training Institutes to EdTech.\u202f&nbsp;<\/p>\n\n\n\n<p>Varun and Arvind explore Naveen\u2019s journey of founding NoPaperForms and his insights on the way he\u2019s structured his marketing org, unifying sub-functions, de-positioning the CRM viewpoint and addressing the problem statement head on. Naveen also shares why and how he went about commencing the 100 day challenge across the firm.\u202f&nbsp;<\/p>\n\n\n\n<p>Listen on as this trio share some valuable insights and learn from each other\u2019s experiences. \u202f<br>Happy watching!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this Episode, our hosts Varun and Arvind have a virtual sit down with Naveen Goyal, CEO and Founder of NoPaperForms.\u202f&nbsp; NoPaperForms is the India\u2019s largest and most advanced SaaS based Enrolment Automation Platform enabling educational institutions to unlock their potential i.e. Attract, Engage, and Grow their Enrolments. Serving 1000+ customers, NoPaperForms, today, is the [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":13320,"template":"","tags":[],"series":[53],"series-seasons":[11],"class_list":["post-12166","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","series-bts-marketing","series-seasons-season-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastering Category Creation and Depositioning in SaaS | A SaaSBoomi Podcast<\/title>\n<meta name=\"description\" content=\"Understand the science behind category creation in SaaS with best practices and tips.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastering Category Creation and Depositioning in SaaS | A SaaSBoomi Podcast\" \/>\n<meta property=\"og:description\" content=\"Understand the science behind category creation in SaaS with best practices and tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/\" \/>\n<meta property=\"og:site_name\" content=\"BoomiAI\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-17T05:58:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stg-saasboomiorg-staging.kinsta.cloud\/wp-content\/uploads\/2021\/09\/BTS-naveen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"759\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/\",\"url\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/\",\"name\":\"Mastering Category Creation and Depositioning in SaaS | A SaaSBoomi Podcast\",\"isPartOf\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/BTS-naveen.jpg\",\"datePublished\":\"2023-12-23T06:56:00+00:00\",\"dateModified\":\"2024-07-17T05:58:03+00:00\",\"description\":\"Understand the science behind category creation in SaaS with best practices and tips.\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/#primaryimage\",\"url\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/BTS-naveen.jpg\",\"contentUrl\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/BTS-naveen.jpg\",\"width\":759,\"height\":425},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zabardast Depositioning &amp; Category Creation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/#website\",\"url\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/\",\"name\":\"SaaSBoomi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mastering Category Creation and Depositioning in SaaS | A SaaSBoomi Podcast","description":"Understand the science behind category creation in SaaS with best practices and tips.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Mastering Category Creation and Depositioning in SaaS | A SaaSBoomi Podcast","og_description":"Understand the science behind category creation in SaaS with best practices and tips.","og_url":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/","og_site_name":"BoomiAI","article_modified_time":"2024-07-17T05:58:03+00:00","og_image":[{"width":759,"height":425,"url":"https:\/\/stg-saasboomiorg-staging.kinsta.cloud\/wp-content\/uploads\/2021\/09\/BTS-naveen.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/","url":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/","name":"Mastering Category Creation and Depositioning in SaaS | A SaaSBoomi Podcast","isPartOf":{"@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/#primaryimage"},"image":{"@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/BTS-naveen.jpg","datePublished":"2023-12-23T06:56:00+00:00","dateModified":"2024-07-17T05:58:03+00:00","description":"Understand the science behind category creation in SaaS with best practices and tips.","breadcrumb":{"@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/#primaryimage","url":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/BTS-naveen.jpg","contentUrl":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/BTS-naveen.jpg","width":759,"height":425},{"@type":"BreadcrumbList","@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/zabardast-depositioning-category-creation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/"},{"@type":"ListItem","position":2,"name":"Zabardast Depositioning &amp; Category Creation"}]},{"@type":"WebSite","@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/#website","url":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/","name":"SaaSBoomi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/podcast\/12166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":5,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/podcast\/12166\/revisions"}],"predecessor-version":[{"id":13327,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/podcast\/12166\/revisions\/13327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/media\/13320"}],"wp:attachment":[{"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/media?parent=12166"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/tags?post=12166"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/series?post=12166"},{"taxonomy":"series-seasons","embeddable":true,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/series-seasons?post=12166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}