{"id":11698,"date":"2022-04-21T10:30:33","date_gmt":"2022-04-21T10:30:33","guid":{"rendered":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?post_type=podcast&#038;p=11698"},"modified":"2023-09-23T02:57:25","modified_gmt":"2023-09-23T02:57:25","slug":"the-magic-of-product-marketing-copywriting","status":"publish","type":"podcast","link":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-magic-of-product-marketing-copywriting\/","title":{"rendered":"The Magic of Product Marketing &amp; Copywriting"},"content":{"rendered":"\n<p>PipeCandy is the industry standard data set that tracks 5 million plus e-commerce &amp; DTC brands across hundreds of data points &amp; markets.<\/p>\n\n\n\n<p>They transformed from a single to a multi product SaaS company without building new products.<\/p>\n\n\n\n<p>They became industry standard by calling themselves industry standard.<\/p>\n\n\n\n<p>They 2x-ed their revenue in 4 months with no engineering changes.<\/p>\n\n\n\n<p>They called out their USP and gave it a name which not many companies do.<\/p>\n\n\n\n<p>They gained the confidence to price higher despite previous battle scars from pricing experiments.<\/p>\n\n\n\n<p>How did they do this?<br>What\u2019s the secret ingredient that went into this?<br>What\u2019s the link between PipeCandy and SaaSBOOMi GrowthX?<\/p>\n\n\n\n<p>Find answers to these and more in our latest #BTSpodcast E5 feat. Ashwin Ramasamy (Co-founder, PipeCandy), hosted by Arvind Parthiban and Varun Shoor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PipeCandy is the industry standard data set that tracks 5 million plus e-commerce &amp; DTC brands across hundreds of data points &amp; markets. They transformed from a single to a multi product SaaS company without building new products. They became industry standard by calling themselves industry standard. They 2x-ed their revenue in 4 months with [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":13317,"template":"","tags":[],"series":[53],"series-seasons":[11],"class_list":["post-11698","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","series-bts-marketing","series-seasons-season-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Magic of Product Marketing &amp; Copywriting - BoomiAI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Magic of Product Marketing &amp; Copywriting - BoomiAI\" \/>\n<meta property=\"og:description\" content=\"PipeCandy is the industry standard data set that tracks 5 million plus e-commerce &amp; DTC brands across hundreds of data points &amp; markets. They transformed from a single to a multi product SaaS company without building new products. They became industry standard by calling themselves industry standard. 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