{"id":11676,"date":"2022-02-04T10:22:11","date_gmt":"2022-02-04T10:22:11","guid":{"rendered":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?post_type=podcast&#038;p=11676"},"modified":"2023-09-23T03:37:35","modified_gmt":"2023-09-23T03:37:35","slug":"re-thinking-enterprise-saas-marketing-with-nivedha-sridhar-of-facilio","status":"publish","type":"podcast","link":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/re-thinking-enterprise-saas-marketing-with-nivedha-sridhar-of-facilio\/","title":{"rendered":"Re-thinking enterprise SaaS marketing with Nivedha Sridhar of Facilio"},"content":{"rendered":"\n<p>When you\u2019re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine?<\/p>\n\n\n\n<p>Facilio operates in a multibillion dollar facility management industry &amp; has operations across continents, serving customers from small real estate groups to conglomerates. Its solutions are flexible &amp; modular to improve margins across real estate verticals.<\/p>\n\n\n\n<p>The role of marketing in enterprise SaaS is bit underrated. It requires a lot of understanding of the market dynamics, identifying key players, getting the messaging right &amp; communicating the value proposition of the product. Since, sales muscle is often used as a GTM strategy, subtle marketing can add a lot of value &amp; complement it with a soft push.<\/p>\n\n\n\n<p>Tune in to BTS podcast E4 with Nivedha Sridhar (Director \u2013 Marketing, Facilio) who also had joined them as their founding marketing team member.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine? Facilio operates in a multibillion dollar facility management industry &amp; has operations across continents, serving customers from small real estate groups to conglomerates. Its solutions are flexible &amp; modular to improve [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":13326,"template":"","tags":[],"series":[53],"series-seasons":[11],"class_list":["post-11676","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","series-bts-marketing","series-seasons-season-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Re-thinking enterprise SaaS marketing with Nivedha Sridhar of Facilio - BoomiAI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Re-thinking enterprise SaaS marketing with Nivedha Sridhar of Facilio - BoomiAI\" \/>\n<meta property=\"og:description\" content=\"When you\u2019re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine? Facilio operates in a multibillion dollar facility management industry &amp; has operations across continents, serving customers from small real estate groups to conglomerates. Its solutions are flexible &amp; modular to improve [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/re-thinking-enterprise-saas-marketing-with-nivedha-sridhar-of-facilio\/\" \/>\n<meta property=\"og:site_name\" content=\"BoomiAI\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-23T03:37:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/BTS-nivedha.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"759\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/re-thinking-enterprise-saas-marketing-with-nivedha-sridhar-of-facilio\/\",\"url\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/re-thinking-enterprise-saas-marketing-with-nivedha-sridhar-of-facilio\/\",\"name\":\"Re-thinking enterprise SaaS marketing with Nivedha Sridhar of Facilio - BoomiAI\",\"isPartOf\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/re-thinking-enterprise-saas-marketing-with-nivedha-sridhar-of-facilio\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/re-thinking-enterprise-saas-marketing-with-nivedha-sridhar-of-facilio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/BTS-nivedha.jpg\",\"datePublished\":\"2022-02-04T10:22:11+00:00\",\"dateModified\":\"2023-09-23T03:37:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/re-thinking-enterprise-saas-marketing-with-nivedha-sridhar-of-facilio\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/re-thinking-enterprise-saas-marketing-with-nivedha-sridhar-of-facilio\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/re-thinking-enterprise-saas-marketing-with-nivedha-sridhar-of-facilio\/#primaryimage\",\"url\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/BTS-nivedha.jpg\",\"contentUrl\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2021\/09\/BTS-nivedha.jpg\",\"width\":759,\"height\":425},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/re-thinking-enterprise-saas-marketing-with-nivedha-sridhar-of-facilio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Re-thinking enterprise SaaS marketing with Nivedha Sridhar of Facilio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/#website\",\"url\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/\",\"name\":\"SaaSBoomi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Re-thinking enterprise SaaS marketing with Nivedha Sridhar of Facilio - BoomiAI","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Re-thinking enterprise SaaS marketing with Nivedha Sridhar of Facilio - BoomiAI","og_description":"When you\u2019re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine? 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