{"id":11657,"date":"2021-09-16T09:55:42","date_gmt":"2021-09-16T09:55:42","guid":{"rendered":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?post_type=podcast&#038;p=11657"},"modified":"2023-09-23T03:33:51","modified_gmt":"2023-09-23T03:33:51","slug":"the-art-of-event-marketing-with-arun-pattabhiraman-and-noel-wax","status":"publish","type":"podcast","link":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-art-of-event-marketing-with-arun-pattabhiraman-and-noel-wax\/","title":{"rendered":"The art of event marketing with Arun Pattabhiraman and Noel Wax"},"content":{"rendered":"\n<p>In this episode we have Arun Pattabhiraman \u2013 Chief Growth Officer, Freshworks and Noel Wax \u2013 President and Co-founder, GroundSwell Group joining as guests.<\/p>\n\n\n\n<p>Tune in to this episode to learn more on physical to virtual to hybrid events \u2013 how to drive registrations for a live event amidst the digital fatigue, how to leverage not just your marketing team but the other critical levers, on interesting event formats and more.<\/p>\n\n\n\n<p>You\u2019ll hear more on what event organizers can learn from Netflix series, if events are for demand generation or brand marketing, 3 must haves for a great event, key difference maker for an event.<\/p>\n\n\n\n<p>All these insights coming from the lens of Arun with his experience across Freshworks and Noel whose company is into events business with Arvind and Varun getting into the finer details.<\/p>\n\n\n\n<p>And wait for the rapid fire in the end on more of tactics and tools.<\/p>\n\n\n\n<p>Start streaming!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode we have Arun Pattabhiraman \u2013 Chief Growth Officer, Freshworks and Noel Wax \u2013 President and Co-founder, GroundSwell Group joining as guests. Tune in to this episode to learn more on physical to virtual to hybrid events \u2013 how to drive registrations for a live event amidst the digital fatigue, how to leverage [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":13318,"template":"","tags":[],"series":[53],"series-seasons":[11],"class_list":["post-11657","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","series-bts-marketing","series-seasons-season-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The art of event marketing with Arun Pattabhiraman and Noel Wax - BoomiAI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The art of event marketing with Arun Pattabhiraman and Noel Wax - BoomiAI\" \/>\n<meta property=\"og:description\" content=\"In this episode we have Arun Pattabhiraman \u2013 Chief Growth Officer, Freshworks and Noel Wax \u2013 President and Co-founder, GroundSwell Group joining as guests. 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