{"id":10171,"date":"2021-08-06T11:47:40","date_gmt":"2021-08-06T11:47:40","guid":{"rendered":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?post_type=podcast&p=10171"},"modified":"2023-11-16T05:00:22","modified_gmt":"2023-11-16T05:00:22","slug":"the-journey-of-vymo-with-yamini-bhat","status":"publish","type":"podcast","link":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/","title":{"rendered":"The journey of Vymo with Yamini Bhat"},"content":{"rendered":"\n

Vymo is one of the first enterprise SaaS companies in India with a different sales and marketing motion compared to typical horizontal SMB SaaS.<\/p>\n\n\n\n

Vymo started building an enterprise SaaS startup when SaaS in India was all about SMB.<\/p>\n\n\n\n

Learn more about the founding story of how Yamini Bhat<\/a> and Venkat Malladi<\/a> chose the name VYMO to avoid brand clutter, how they set out to solve a problem in the domain of sales while providing a high-quality user experience journey for enterprise users, to finally build a multi-tenant, single code base, 70-80 use cases, multi-vertical product deployed across 60+ enterprises across 7 countries and used by 200,000+ sales reps!<\/p>\n\n\n\n

When the usual advice is to start small, their initial set of customers were all large enterprises. Why did they choose that way?<\/p>\n\n\n\n

When you pitch investors and they say, mobile-first, Asia first, distributed and verticalization are all not hot, how do you continue to believe in your conviction?<\/p>\n\n\n\n

It\u2019s interesting how they worked with customers, product champions, and influencers while creating a new category in the world of CRM.<\/p>\n\n\n\n

And they achieved all this when there was no playbook available on deers and whales as is today.<\/p>\n\n\n\n

\u201cIt took us 8 years back then to do it, now we\u2019ll only take 3 years to do it.\u201d says Yamini.<\/p>\n\n\n\n

Download all the wisdom, on strong outbound engine, SDR cadence, customer marketing, value selling, hiring senior positions, managing the board, culture at more in this episode!<\/p>\n","protected":false},"excerpt":{"rendered":"

Vymo is one of the first enterprise SaaS companies in India with a different sales and marketing motion compared to typical horizontal SMB SaaS. Vymo started building an enterprise SaaS startup when SaaS in India was all about SMB. Learn more about the founding story of how Yamini Bhat and Venkat Malladi chose the name VYMO to avoid brand […]<\/p>\n","protected":false},"author":12,"featured_media":11541,"template":"","tags":[],"series":[10],"series-seasons":[11],"class_list":["post-10171","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","series-founders-deep-dive","series-seasons-season-1"],"acf":[],"yoast_head":"\nThe journey of Vymo with Yamini Bhat - BoomiAI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The journey of Vymo with Yamini Bhat - BoomiAI\" \/>\n<meta property=\"og:description\" content=\"Vymo is one of the first enterprise SaaS companies in India with a different sales and marketing motion compared to typical horizontal SMB SaaS. Vymo started building an enterprise SaaS startup when SaaS in India was all about SMB. Learn more about the founding story of how Yamini Bhat and Venkat Malladi chose the name VYMO to avoid brand […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/\" \/>\n<meta property=\"og:site_name\" content=\"BoomiAI\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-16T05:00:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stg-saasboomiorg-staging.kinsta.cloud\/wp-content\/uploads\/2023\/09\/Founders-Deep-Dive-2-yamini.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/\",\"url\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/\",\"name\":\"The journey of Vymo with Yamini Bhat - BoomiAI\",\"isPartOf\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2023\/09\/Founders-Deep-Dive-2-yamini.jpg\",\"datePublished\":\"2021-08-06T11:47:40+00:00\",\"dateModified\":\"2023-11-16T05:00:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/#primaryimage\",\"url\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2023\/09\/Founders-Deep-Dive-2-yamini.jpg\",\"contentUrl\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2023\/09\/Founders-Deep-Dive-2-yamini.jpg\",\"width\":1400,\"height\":788},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The journey of Vymo with Yamini Bhat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/#website\",\"url\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/\",\"name\":\"SaaSBoomi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The journey of Vymo with Yamini Bhat - BoomiAI","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"The journey of Vymo with Yamini Bhat - BoomiAI","og_description":"Vymo is one of the first enterprise SaaS companies in India with a different sales and marketing motion compared to typical horizontal SMB SaaS. Vymo started building an enterprise SaaS startup when SaaS in India was all about SMB. Learn more about the founding story of how Yamini Bhat and Venkat Malladi chose the name VYMO to avoid brand […]","og_url":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/","og_site_name":"BoomiAI","article_modified_time":"2023-11-16T05:00:22+00:00","og_image":[{"width":1400,"height":788,"url":"https:\/\/stg-saasboomiorg-staging.kinsta.cloud\/wp-content\/uploads\/2023\/09\/Founders-Deep-Dive-2-yamini.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/","url":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/","name":"The journey of Vymo with Yamini Bhat - BoomiAI","isPartOf":{"@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/#primaryimage"},"image":{"@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2023\/09\/Founders-Deep-Dive-2-yamini.jpg","datePublished":"2021-08-06T11:47:40+00:00","dateModified":"2023-11-16T05:00:22+00:00","breadcrumb":{"@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/#primaryimage","url":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2023\/09\/Founders-Deep-Dive-2-yamini.jpg","contentUrl":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-content\/uploads\/2023\/09\/Founders-Deep-Dive-2-yamini.jpg","width":1400,"height":788},{"@type":"BreadcrumbList","@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/the-journey-of-vymo-with-yamini-bhat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/"},{"@type":"ListItem","position":2,"name":"The journey of Vymo with Yamini Bhat"}]},{"@type":"WebSite","@id":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/#website","url":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/","name":"SaaSBoomi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/podcast\/10171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":3,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/podcast\/10171\/revisions"}],"predecessor-version":[{"id":15429,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/podcast\/10171\/revisions\/15429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/media\/11541"}],"wp:attachment":[{"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/media?parent=10171"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/tags?post=10171"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/series?post=10171"},{"taxonomy":"series-seasons","embeddable":true,"href":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/wp-json\/wp\/v2\/series-seasons?post=10171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}