{"id":10093,"date":"2022-03-16T11:03:53","date_gmt":"2022-03-16T11:03:53","guid":{"rendered":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?post_type=podcast&#038;p=10093"},"modified":"2023-11-16T04:58:22","modified_gmt":"2023-11-16T04:58:22","slug":"creating-a-new-saas-category-with-storytelling-marketing-the-unmetric-streamalive-story-with-lux-narayan","status":"publish","type":"podcast","link":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/podcast\/creating-a-new-saas-category-with-storytelling-marketing-the-unmetric-streamalive-story-with-lux-narayan\/","title":{"rendered":"Creating a New SaaS Category with Storytelling &amp; Marketing : The Unmetric &amp; StreamAlive Story with Lux Narayan"},"content":{"rendered":"\n<p>Lakshmanan (Lux) Narayan is an Author, TED speaker, marketer and a SaaS entrepreneur.<\/p>\n\n\n\n<p>After his stint in advertising, Lux joined Sekar Vembu as a co-founder at Vembu Technologies, leading sales and marketing and thinking of ways to market \u2018a data backup software company\u2019 in a cool way.&nbsp;&nbsp;<\/p>\n\n\n\n<p>They went on to create probably the first rap song on SaaS, by the name Cloud, Cloud Baby.&nbsp;<\/p>\n\n\n\n<p>Lux later went on to start \u2018Eyes and Feet\u2019 \u2013&nbsp;<em>\u2018From online eyeballs to offline footfalls\u2019<\/em>, a social media analytics firm with Joseph Varghese and&nbsp;Kumar Krishnasami, which then got rebranded as Unmetric,&nbsp; a social media benchmarking company for brands \u2013&nbsp;<em>\u2018It will tell you right now, what five people need five days to do\u2019.&nbsp;<\/em><\/p>\n\n\n\n<p>Unmetric provides competitive intelligence, based on the 150k brands which they index.&nbsp;<\/p>\n\n\n\n<p>Unmetric ended up creating the category of Social Analytics in the otherwise crowded space of&nbsp; Social Publishing and Social Listening tools. They eventually got acquired by Falcon.io.<\/p>\n\n\n\n<p>In his words \u2018From the beginning of October, to the end of October, we moved from being an independent company to having a parent, grandparents, and great-grandparents in one stroke\u2019<\/p>\n\n\n\n<p>Tune in to this episode to learn the Journey of Unmetric from a Bedroom in Chennai to Boardroom in Copenhagen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lakshmanan (Lux) Narayan is an Author, TED speaker, marketer and a SaaS entrepreneur. After his stint in advertising, Lux joined Sekar Vembu as a co-founder at Vembu Technologies, leading sales and marketing and thinking of ways to market \u2018a data backup software company\u2019 in a cool way.&nbsp;&nbsp; They went on to create probably the first [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11537,"template":"","tags":[],"series":[10],"series-seasons":[11],"class_list":["post-10093","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","series-founders-deep-dive","series-seasons-season-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating a New SaaS Category with Storytelling &amp; Marketing : The Unmetric &amp; StreamAlive Story with Lux Narayan - BoomiAI<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a New SaaS Category with Storytelling &amp; Marketing : The Unmetric &amp; StreamAlive Story with Lux Narayan - BoomiAI\" \/>\n<meta property=\"og:description\" content=\"Lakshmanan (Lux) Narayan is an Author, TED speaker, marketer and a SaaS entrepreneur. 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