{"id":216,"date":"2023-06-16T06:02:55","date_gmt":"2023-06-16T06:02:55","guid":{"rendered":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/?page_id=216"},"modified":"2025-02-19T12:14:36","modified_gmt":"2025-02-19T12:14:36","slug":"resources","status":"publish","type":"page","link":"https:\/\/dev.matsio.com\/matsio\/saasboomi\/resources\/","title":{"rendered":"Resources"},"content":{"rendered":"\n
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\r\n\t\t\t\tVision for AI in India\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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AI is the dawn of the second machine age. We are moving on from intelligent human beings operating dumb machines to intelligent machines doing the work for humans. Winners in AI are being defined by a mix of GPU Access, amount of data scraped, research done and models created before regulation kicks in, and a head-start in the market. <\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\t\t\tChaitanya Chokkareddy\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t
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\r\n\t\t\t\tNew world order and advantage India\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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As we prepare for SaaSBoomi Annual ’25, one question comes to the centre. How much of the content should be about AI? We had differing opinions. We then ran a survey with founders. The verdict was that 90% of the content should be about AI and how to understand the opportunities. There was also a fear of missing out and the apprehensions about what this transition could mean to our companies.<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tAI’s Human Opportunity: India’s Path to $100B in AI-First SaaS\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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The AI transformation sweeping through enterprise software isn’t merely a technological shift – it’s a business model revolution disguised as a technology upgrade.\u00a0<\/p>\n

At its heart lies a tectonic shift in how software creates value for businesses, as the traditional paradigm of software-as-a-service gives way to something far more powerful: “service-as-software.”<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\t\t\tSumanth Raghavendra\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t
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\r\n\t\t\t\tA Startup\u2019s Handbook To All Things PR\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tA room with clear windows and open hearts\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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Just two months into my role at SaaSBoomi, I found myself not only saying yes to my first team offsite, but genuinely excited for it. From heartfelt letters to jungle safaris, what unfolded in Kabini was more than bonding; it was belonging. In a team where kindness is culture and remote never feels distant, I knew I had found my place.<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tWhat Shekhar Kirani helped us see differently as a team\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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A few days ago, we had one of those rare pauses – an internal team session with Shekhar Kirani (Partner at Accel) that had us looking at our work through a new lens. And personally, it felt like someone had gently nudged me out of my comfort zone and asked: How am I really showing up in this role?<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tMy last day at SaaSBoomi \u2764\ufe0f\u200d?\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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I settled onto the sofa with a hot mug of black coffee and opened my inbox. There it was!
\nA long, detailed email from the Governing Council, thanking me for what had been built so far\u2026 and letting me know that a Custom GPT would be taking over my responsibilities for the year ahead.<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tPay it FWD: Prasanna and the art of kintsugi\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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I heard him before I saw him. That\u2019s the best way I can describe the first time I met Prasanna Krishnamoorthy. This story starts about a dozen years ago, when Prasanna was associated with Microsoft Accelerator. At the time, he was known to the startup community as a founder who had pivoted to nurturing startups […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tFrom idea to PMF in the U.S. this founder did it without leaving Chennai.\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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Penned by Z47 x SaaSBoomi. In January 2020, just as the world stood on the brink of a global pandemic, Vignesh Girishankar made a rare and difficult call. He turned down term sheets from top-tier VCs for his new idea. \u201cWe\u2019ll come back when we\u2019ve thought this through.\u201d Vignesh, co-founder and Chief Product Officer at Rocketlane, told investors. It wasn\u2019t his first high-stakes call.\u00a0<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tDoes India need its own LLM?\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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Avoiding the Infrastructure Trap: The Wrong Race, and the Smarter Road Ahead for AI in India.<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tInside the SaaSBoomi Cafe: How our team cooks up recipes for founder growth\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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We often use the restaurant analogy to describe how SaaSBoomi functions. It borrows from my childhood memory and a dream to run a small, intimate restaurant in the hills. I will extend that metaphor further to describe each member of our community and the roles they play.<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tFrom a blank page to a blockbuster: The making of Annual 2025\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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As I stood at the back of the packed main hall at ITC Chola, a quiet realisation came over me like a wave. In front of me were about fourteen hundred founders, CXOs, operators, and investors engrossed in deep conversations, swapping notes, exchanging ideas, and sharing laughter. It was vibrant, loud, and full of purpose.  […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tKissan.ai: Encoding the future of farming\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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Across the undulating fields of rural India, where earth meets horizon in a tapestry of crops, a silent revolution is taking root.\u00a0<\/p>\n

The land – ancient, knowing, patient – welcomes a different kind of seed.<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tPay it FWD: Mohit Garg and the tale of two coffee shops\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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\u201cWhat is your motivation?\u201d That was one of the first questions Mohit Garg asked me in a brightly lit cafe in Pune. Mohit had a few hours before he had to board a flight that would take him to the US permanently. <\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\tBlogs\t\t<\/h3>\r\n\t\t\r\n\t\t\tSee all blogs\t\t<\/a>\r\n\t<\/div>\r\n\t\t\t
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\r\n\t\t\t\tA room with clear windows and open hearts\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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Just two months into my role at SaaSBoomi, I found myself not only saying yes to my first team offsite, but genuinely excited for it. From heartfelt letters to jungle safaris, what unfolded in Kabini was more than bonding; it was belonging. In a team where kindness is culture and remote never feels distant, I knew I had found my place.<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tWhat Shekhar Kirani helped us see differently as a team\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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A few days ago, we had one of those rare pauses – an internal team session with Shekhar Kirani (Partner at Accel) that had us looking at our work through a new lens. And personally, it felt like someone had gently nudged me out of my comfort zone and asked: How am I really showing up in this role?<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tPay it FWD: Prasanna and the art of kintsugi\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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I heard him before I saw him. That\u2019s the best way I can describe the first time I met Prasanna Krishnamoorthy. This story starts about a dozen years ago, when Prasanna was associated with Microsoft Accelerator. At the time, he was known to the startup community as a founder who had pivoted to nurturing startups […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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Penned by Z47 x SaaSBoomi. In January 2020, just as the world stood on the brink of a global pandemic, Vignesh Girishankar made a rare and difficult call. He turned down term sheets from top-tier VCs for his new idea. \u201cWe\u2019ll come back when we\u2019ve thought this through.\u201d Vignesh, co-founder and Chief Product Officer at Rocketlane, told investors. It wasn\u2019t his first high-stakes call.\u00a0<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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Avoiding the Infrastructure Trap: The Wrong Race, and the Smarter Road Ahead for AI in India.<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tA Startup\u2019s Handbook To All Things PR\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tCustomer Marketing: A New Frontier in SaaS Marketing\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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Yasasree Nerayanuri is the Vice President \u2013 Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr. In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! ?<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tThe Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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? Learn how to stand out as a startup in the world of content overload, how to build a content strategy to go from 0 to 1 in Content Marketing from someone who\u2019s on top of the content game (Top 25 women in Content APAC, CMS Content Mogul, LinkedIn50). Here\u2019s BTS E6 for you with […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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This episode is a continuation of Getting SaaS pricing Part-1 , where Arvind and Varun bump it up a notch. In Part 1, we talked about how to figure out your pricing model in the early stages of product building and the common pitfalls of failing to get pricing iteratively right. In Part 2, we discuss key features of a pricing plan […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other\u2019s brains to go deeper into topics that are pertinent to founders and marketeers.  They explore the various aspects of designing the perfect pricing plan for your business keeping […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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Curated by<\/p>\r\n\t\t\t\t\t\t\t\t\t

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\r\n\t\t\t\tHow Mason piggybacked on Shopify to scale without breaking the bank\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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When retail tech startup Mason started out in 2020, several companies were already helping brands build online stores, seeing the success of Shopify as a D2C (direct-to-consumer) alternative to marketplaces. This brought a tsunami of brands online. So the problem Mason wanted to solve was to help brands stand out and grow faster on their […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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Zenoti, a SaaS unicorn in the beauty and wellness space, was called ManageMySpa eight years ago. Why manage only spas? Why not salons, fitness centers, et al? The choice of name was deliberate. Founder and CEO Sudheer Koneru wanted employees to be narrow-focused at the outset, instead of chasing every opportunity in the industry.\u00a0 Then, […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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We\u2019re back in the Bay Area with our second edition, and this time the 7-day trip will be even more tactical. How is \u2018tactical\u2019 even an advertisement you may ask; and the answer is simple. The world is full of stories of glory and get-rich hacks. All good ideas go to die in the battlefield […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tNetcore founder Rajesh Jain\u2019s three keys to unlock the US market\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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(Photo caption: L to R – Netcore Cloud Group CEO Kalpit Jain, Unbxd founders Pavan Sondur and Prashant Kumar, Netcore Cloud CHRO Bhavana Jain and founder Rajesh Jain.) To build for India first or the US straight away? How do you time your move to the US market? What can you do to survive and […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tUnbox Delight – An Insider for SaaS Startups from Leading Silicon Valley CIOs\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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SaaSBoomi Caravan kicked off this week, starting with a CIO Panel discussion on September 20th with leading SaaS CIOs from the valley. Carter Busse from Workato, Eric Tan from Coupa, Klarissa Marenitch from Hippo Insurance, and Prasad Ramakrishnan from Freshworks offered an insider perspective on their experiences of buying and using SaaS products, plus some […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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Channel Partner-led GTM is one of the strong pieces in SaaS customer acquisition. Unlike the digital marketing and sales driven customer acquisition, this mode is under leveraged. Find out how Shruti Ghatge (Co-founder & CEO, Zomentum) and her team is flipping Partner Relationship Management, and adding more power to the Channel Partner-led GTM with Zomentum. […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tOnward to building a strong US-India SaaS corridor: The rise of #IndiaSaaS\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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When I was making plans to fly to the US, I was enthused but a little tentative. Do they even need SaaSBoomi there? There exists SaaStr, which is extremely popular and has a large cohort of founders from across the world. But as I\u2019ve learnt over the years, effort is never in vain. Worst case […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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You finish your exit, you get financial security, you hang up the boots and go on a vacation.  With each company you\u2019re on a treadmill, no \u2013 you\u2019re on a conveyor belt, for another 7-10 years.  What if you have already exited two businesses, will you do it again? If you have to do it […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tLanding and expanding at enterprises to drive digital adoption with Khadim Batti of Whatfix\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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Did you know that large enterprises are using 900+ software applications, and spending $100M+ on it? As per Gartner, $600bn dollars worth of enterprise software spend is going to be this year. Companies won\u2019t see an RoI if employees are not utilizing these software efficiently. This is where Whatfix comes into picture, creating a layer […]<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\tGrit Stories\t\t<\/h3>\r\n\t\t\r\n\t\t\tSee all Grit Stories\t\t<\/a>\r\n\t<\/div>\r\n\t\t\t
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\r\n\t\t\t\tBrick by Brick: Ctrl. Alt. Delete. Repeat\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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Annu Talreja paved her entrepreneurial track by using bricks of ctrl, alt, delete, and repeat. What, though, helped the second-time founder in building a sustainable path was cement of grittiness. Find out how<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tClarity, Reality & HyperVerge\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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Can entrepreneurs be yogis? Can founders discover their inner purpose? The answer lies when \u2018clarity\u2019 meets \u2018reality\u2019 and entrepreneurship gets driven by the twin engines of economics and contribution. Meet the HyperVerge yogis!<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tTwo\u2019s Company, Three\u2019s a Rocketlane!\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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Once upon a time, three greenhorns dared to tread on the tricky lanes of entrepreneurship and friendship. Over the next one-and-a-half decades, the trio engineered the roads with bricks of love, cement of trust, and concrete of commitment. <\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tChurn, Learn & Capillary\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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After years of high-octane drive, a brash young man accidentally discovers that he is not the big daddy in the room. The self-realisation sets him and Capillary on a transformation path. <\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tTreadmill, InVideo & the Gully Boy\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

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Whenever life threw a sucker punch at Sanket Shah, he valiantly bounced back. Reason? The founder is not afraid to die on a treadmill. This is grit\u2026<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t

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\r\n\t\t\t\tWe curate the best articles, interviews, podcasts, and videos we think will help you grow your SaaS business.\t\t\t<\/p>\r\n\t\t\t\r\n\t\t\t\tYou also get alerted to the latest SaaSBoomi content by subscribing to our newsletter.\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t\t

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